Ismile Technologies is looking for a Senior Digital Marketing Specialist, who is having inbound marketing and HubSpot to join the Marketing Team.

Responsibilities:

- Own strategies, execution and optimization of our lead generation & lead nurturing goals through email campaigns, webinar, content marketing, paid media and social media channels.

- Convert targeted prospects through calls-to-action, landing pages, and content offers.

- Conduct a range of market research activities to better identify target audiences and attract them through compelling content across the appropriate channels, using a variety of tools like SemRush, Google Analytics, AdWords, HubSpot.

- Use CRO tools for AB testing, heatmaps, sessions recordings, surveys, etc to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate

- Design and execute marketing programs to engage and influence target markets.

- Establish and manage PPC and social media ad campaigns that generate high quality leads.

- Track, report, and analyze campaign and program performance, and make recommendations for further improvement.

- Own strategies and execution to grows our social media user engagement, followers across social media platform including Facebook, LinkedIn, YouTube, and Instagram

- Conducting & driving webinars single handedly

REQUIRED SKILLS & EXPERIENCE:

- 4-6 years of marketing experience, specifically working on digital marketing programs generating leads and results for IT software and services

- Minimum 2 years of experience working with HubSpot

- Experience in conducting Webinars

- Experience in Email marketing and influencer Programs.

- Experience in US market will be preferred

- Prior experience in lead generation specially from inbound marketing

- Experience working with SEO and PPC tools (i.e. SemRush, AHREFS, Google Tag Manager, Google Analytics)

- Experience working with CRO tools (i.e. Hotjar, Google Optimize, VWO)

- Working knowledge of HTML and popular content management systems (CMS) like WordPress

- Understands metrics including ROAS, CTR, impressions, conversions, etc. related to digital marketing campaigns

About Company:

Ismile Technologies is a global IT services company that specializes in designing,implementing, and managing systems that directly contribute to revenue and business success. We help companies adopt disruptive technologies to advance innovation and increase agility. Our highly skilled technical teams work as an integrated extension of our clients- organizations to deliver continuous transformation and uninterrupted operational excellence.

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