A digital marketing intern is responsible for developing, implementing and overseeing long-term digital marketing campaigns as well as short-term advertising techniques. This role requires being adept at enhancing brand awareness, driving traffic to the company's website and generating sales leads. Our marketing manager internship program will provide you with an opportunity to break into the highly competitive industries. This is an opportunity to work directly with the founder to help build marketing campaigns from the ground up, learn the basics of launching a marketing campaign. Furthermore, this is an unpaid internship and we are flexible with the hours: 20-40 hours/week depending on your background, skills, and availability.

Responsibilities

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements :

- BS/MS degree in marketing or a related field

- Good English writing skills

- Self-motivated with the ability to work independently and as part of a team

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, Hootsuite, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

What you will learn:

1) Industry Skills/Experience

- Marketing materials and proposal preparation

- High touch/hands-on communication skills

- Confidence in communication

- Presentation skills

Understanding what Private Equity and Corporates look for in deals and talent needs

2) Professional Growth

- Critical thinking

- Organization skills

- Leadership abilities

- Account management

- Insight into the hiring process

- Networking skills

- Professionalism in communication

Note: This is an unpaid opportunity to work remotely. You will be issued a certificate of completion at the end of your internship.

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