HR - Trainee at ISHIR
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ISHIR - Junior Executive - Pay Per Click (1-2 yrs)
POSITION SUMMARY: ISHIR is looking for a Jr PPC Executive who is dynamic and possesses a unique combination of domain knowledge, intellectual curiosity, and an insatiable drive to improve through data and creativity. We are looking for a person who is obsessed with implementing and testing the next great PPC tactic!
Role & Responsibility:
- Develop, implement and optimize paid search campaigns on Google AdWords, Bing AdCenter, Facebook, Remarketing, LinkedIn and the ability to lead others in these tasks
- Conduct keyword research using online tools, competitive research, and analysis for keyword expansion and traffic growth
- Innovate new keyword generation techniques, performance optimization, ad testing and campaign design.
- Report and implement new media and channel strategies.
- Responsible for leveraging technology to create competitive advantages within the media department
- Break down quality, volume and financial metrics to determine the success of each campaign and make recommendations where needed
- Ensure overall goals and targets are met.
- Improve quality score and conversion rates via landing page optimization.
- Landing page review and recommendations.
- Presale analysis and projections.
- Produce periodic client reports and participate in client conference calls.
- Proficiency with remarketing and dynamic remarketing.
Required Skill Sets:
- Google Adwords & Adwords Editor
- Bing & Facebook/LinkedIn Ads
- Ability to be self-directed, highly motivated and have fun while working hard in a startup environment
- Thorough understanding of PPC best practices, strategy, optimization
- Strong work ethic, must show drive and dedication
- Campaign maintenance and monitoring
- Excellent oral and written communication skills
- Solution mindset
QUALIFICATION
- Preferably educated to degree level or equivalent (Business / Marketing preferred), Adwords Certification.
- Google Adwords certification a plus.
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