S No KRA KPIs / Target Details : 

1. Digital Media :

- Social Media

- Email Marketing Within 1 working day (Intra-departmental) / within 1-2 working days (Interdepartmental) to circulate to Alumni community

- 6-7 posts per week / within one day of request. 

Email Marketing :

- Adding audience (lists)

- Adding template

- Sending the campaign through right messaging to different alumni groups

- Drip campaigns to target audience

- Maintaining & updating audience list on Mailchimp

Social Media :

- Posting on different platforms like LinkedIn, Facebook, Instagram

- Sharing departmental updates (Inter/Intra), school/faculty/alumni and generic content

- Designing creatives - within 2 days of request (basic designing tool)

2. Alumni Portal

- Adobe Experience Management Uploading content - Portal management - updating content

- Updating content

3. AlmaMatters - Newsletter Uploading and designing of content 3 days before the release - Co-ordinating with editor

- Gathering and compiling the required articles from Alumni which has to be published in newsletter

- Uploading final content in the microsite.

- Uploading section wise articles in various social media platforms.

4. Alumni Journeys Developing story for Alumni shortlisted by the Alumni Engagement Team - Researching about the alumni and developing questions

- Reaching out to the alum for interview date and time

- Coordinating with the editor for final story and with designer for creative

- Taking required approvals and publishing on required platforms

5. PGPpro-Alumni Engagement For admissions and alumni related events and sessions Reaching out via Calls / Email:

- For departmental events/school

- For admissions roadshows/ application workshop

- For School level Rankings

Interviews/ Info sessions/ Application Workshop :

- Creating & generating Google form

- Circulating E-mail to required alums with registration link

- Once the registrations are received, connecting the alums to concern department for further process.

- If registrations are not received, following up with alums on calls

6. Solstice Helping in a smooth execution of our Annual Alumni Reunion - Sponsors- relationship management

- Social Media Marketing

- D-cor

7. Merchandise - Gifts for speakers, alums, events etc.

- Sourcing out vendors

- Standee, Banner and Creative - coordinating for template designing

8. Reporting Weekly and monthly reports Collating and updating weekly updates to be shared with the team

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