Role : Senior Marketing Manager

Location : Vashi - Navi Mumbai

Schedule : Full-time

- IRIS Business Services - Our Commitment

- At IRIS Business, we strive to build highly innovative products, teams, and culture. We are big proponents of flexibility at work while enabling our team members to express their unique perspectives. Our priority is building a company that not only satisfies our customers, but also keep our teams happy.

- IRIS Business Services is committed to developing solutions that will set a new standard for transparency in the financial and business sectors. We are pioneers in XBRL standard driven reporting platforms with clientele across 50 countries, including security commissions, central banks, business registries, stock exchanges, and enterprises. We have evolved into one of the most trusted names in the XBRL solutions space with a team of over 400 professionals. We are the only Indian listed Company in the Regulatory Technology space.

- IRIS Business Services has received numerous accolades, including India's Best Fintech at the Financial Express Best Banks Awards, the TIOL Award for the Best Tax Technology Service Provider in 2022, and the award for The Most Agile/Responsive SaaS Solution of the Year at the 2022 SaaS Awards. As a member of the IRIS team, you will be working with a highly innovative group.

About the Role : 

- IRIS CARBON is a leading provider of financial reporting solutions for regulatory compliance, offering a wide range of software and services for companies to simplify and streamline their reporting processes.

Job Description : 

- IRIS CARBON is seeking a Senior Marketing Manager to join our team. The successful candidate will be responsible for leading the development and execution of our marketing strategies, initiatives, and campaigns. The Senior Marketing Manager will report to the Business Head and work closely with the sales, product, and customer success teams.

What you will be doing : 

- Develop and execute marketing strategies and campaigns to generate leads, increase brand awareness, and support customer retention and growth.

- Develop and implement a comprehensive marketing plan that aligns with the company's overall business objectives and growth strategies.

- Lead market research initiatives to identify and understand the needs and preferences of our target audience, and use these insights to inform the development of marketing campaigns and messaging.

- Manage the creation and execution of marketing content, including website copy, blogs, social media, email campaigns, webinars, and events.

- Collaborate with the product team to create compelling product messaging and positioning that resonates with our target market.

- Develop and maintain a deep understanding of the competitive landscape, market trends, and customer needs to inform marketing strategies.

- Manage the company's digital marketing efforts, including SEO, SEM, and social media advertising, to drive traffic and leads to the website and increase conversions.

- Track, analyze, and report on marketing metrics and KPIs to measure the effectiveness of campaigns and inform future strategies.

- Work closely with the sales team to develop sales enablement materials, including presentations, case studies, and other collateral, to support the sales process and help close deals.

- Manage the marketing budget and ensure campaigns are executed within budget.

- Lead a team of marketing professionals, content writers, web developer and designer and ensure high-quality and timely delivery of marketing initiatives.

Skills we are seeking :

- Master's degree in marketing or a related field, with 7+ years of experience in B2B marketing, preferably in the technology or software industry.

- Proven experience in developing and executing successful marketing campaigns that generate leads and drive revenue growth.

- Strong analytical skills and the ability to use data to inform marketing strategies and decisions.

- Excellent verbal and written communication skills, with the ability to create compelling marketing content.

- Strong leadership and team management skills, with the ability to motivate and lead a team of marketing professionals.

- Ability to work collaboratively with cross-functional teams, including sales, product, and customer success.

- Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.

Working at IRIS Business : 

- At IRIS, our culture is designed to allow you to express yourself and your creativity in your own unique way. We believe in providing amazing learning experiences and growth opportunities to all our team members.

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