Job Description:

This individual will report into the head of PPC. This position will work as part of a cross functional team made up of marketing, web and technology teams. The individual will be responsible for conceptualizing, planning and implementing online/digital marketing strategies for our clients.

Responsibilities:

- Drive service quality, client retention & growth

- Use of data and analytics to deliver marketing efficiencies

- Lead a team of analysts to develop and execute the online marketing strategy for our clients, spanning across - Search Engine Marketing, Display Marketing, Remarketing and Facebook Marketing

- Run frequent rounds of ad copy and landing page tests (A/B, Multivariate tests) in an effort to maximize performance.

- Analyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment

- Manage & build strong team with best in class online marketing competencies, skills & experience sets.

- Mentor and take an active role in the career development of reporting employees.

Desired Skills:

- 6+ years of hands-on experience in digital marketing

- Search Engine Marketing - Should have a very high-level of proficiency. AdWords Certification is a bonus.

- Display Marketing, Social Marketing - Preferred but not required.

- Proficiency with AdWords Editor, Google Analytics and Adobe Omniture.

- Experience in campaign management.

- Crisis Management - Able to handle ad-hoc issues effectively.

- Strong analytical skills, numerical skills and a good knowledge of Excel

- Good relationship management skills and a good team player

- Creative flair and enthusiasm for new ideas and concepts

- Strong leadership, entrepreneurial and execution skills

Qualifications:

- B.Tech/B.E/MBA graduate.

Team / Leadership Skills:

- Uses sound judgment to identify issues and escalates when appropriate.

- Contributes to improvements in processes (technical or business) used by analysts.

- Drives focused decisions within specific areas and a key contributor to decisions beyond specific scope of role.

- Ability to identify key needs or gaps and provide leadership to close those gaps. Learns from mistakes, takes action to apply the learning and provides peer and team wide feedback for those in immediate area of focus.

- Takes a proactive role in development of employees.

- Is able to allocate and manage resources effectively for optimum performance.

Location: Bangalore, India

Compensation: Best in the Industry

About iQuanti Inc.

iQuanti Inc. is one of the fastest growing company in the US. It has been ranked #240 in the Inc. 500|5000 list of fastest growing companies in the U.S. & #2 among fastest growing digital marketing company in New Jersey.

iQuanti Inc. works at the intersection of data, technology and digital marketing. We are focused on leveraging digital data to drive better results. We differentiate ourselves through cutting edge analytics, a robust proprietary tool-set and a strong record of delivering results. Our services include:

- Web Analytics and Reporting: We conduct in-depth analysis and modeling of web data. This includes both, deep analysis of online data and marrying offline data with online data to generate actionable insights. We also support organizations with improved reporting and with dashboards.

- Search Marketing (SEO/SEM): We have a proprietary platform (ALPS) that, fueled by underlying search data analysis, has helped our clients significantly improve rankings. We have helped businesses get as much as a 40 percent lift, year-on-year, with digital marketing campaigns at the same costs. We are a Google AdWords Certified Partner Agency.

- Web and Mobile Development: We manage enterprise web redesign projects using an integrated approach that includes development, SEO and online reporting. We assist organizations in creating their mobile strategy and manage development on iOS and Android platforms.

Founded in 2008, iQuanti is headquartered in New Jersey, U.S. and operates across America and India. More information about us can be found at www.iquanti.com

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