Director at IPA Technologies Pvt Ltd
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IPA Technology - Email Marketing Role (1-4 yrs)
Responsibilities:
- Lead all creative development and implementation of email marketing campaigns along with internal creative team
- Review campaigns, provide feedback and oversee revisions with the team
- Content sourcing and management in collaboration with supply, social media, sales teams
- Maintain library of campaigns and assets
- Set goals for campaigns and track efficacy of campaigns in driving traffic, engagement, revenue and personalization
- Maintain a healthy, active engaged user database
Required Knowledge, Skills and Abilities :
- 1-4 years prior experience in lead generation (SEO, SMO, PPC, Development) & presales.
- Experience in digital marketing creative development and campaign management
- Strong interpersonal skills; enthusiasm and ability to work as part of a fast growing team
- Advanced communication skills; present ideas clearly and concisely, both in writing and in person
- Innovative problem-solving skills; capacity to build new and efficient approaches
- Analytical skills ; Comfortable distilling campaign data into actionable insights and optimization opportunities
- Relationship management with external agencies, vendors or business partners
- Strong understanding of web/digital technologies
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