Technical Recruiter at Invidi Technologies
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Invidi - Ad Operation specialist (5-15 yrs)
Key responsibilities:
Campaign Management:
- Strategize, implement, and oversee digital advertising campaigns across various platforms (e.g., video, mobile, CTV).
- Foster collaboration with internal teams and external partners to ensure smooth campaign execution.
- Understand and enforce naming conventions and targeting for digital campaigns.
Ad Trafficking & Optimization:
- Gather trafficking requirements for the seamless execution of digital campaigns.
- Perform ad trafficking and quality assurance to ensure compliance with platform specifications and error-free launches.
- Monitor campaign performance and optimize key metrics including CTR, CPM, and ROI.
- Deploy A/B testing strategies to enhance ad campaign performance.
Data Analysis & Reporting:
- Analyze campaign data to derive actionable insights and make data-driven decisions.
- Generate regular performance reports and present findings to stakeholders.
- Work closely with the product team to develop advanced reporting dashboards.
Team Collaboration:
- Collaborate cross-functionally across sales, product, engineering and technical communication teams to ensure alignment and integration of ad operations with overall business objectives.
- Provide mentorship and training to junior team members as required.
You must have :
- Prior experience in Digital Marketing, video/mobile advertising, or related fields.
- Proficiency in ad tech platforms such as Google Ad Manager, Adobe, Ad Exchange, Xandr, Freewheel, DMPs, etc.
- Proficient with multiple DSPs and comprehensive knowledge of the RTB and broader programmatic landscape.
- Working experience with troubleshooting tools like Charles, Fiddler, Google developer tools, debug/network logs, etc.
- Strong analytical skills with the ability to interpret data and derive campaign optimization.
- Knowledge of Video Ad tech platforms and protocols is a must.
- Strong attention to detail and proven ability to manage multiple projects within tight deadlines.
- Excellent written and verbal communication skills
