IT Recruiter at Invensis Technologies Pvt Ltd
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Invensis - Content Writer - B2B Vertical (4-6 yrs)
Share Portfolio Links for review In resume
Example
1 Heading Name : Links
1. SEO-Optimized Content Samples
- Blogs: Examples of at least 5 to 10 blogs focused on professional training or related B2B topics, showcasing strong SEO strategies (e.g., keyword use, meta descriptions, internal/external links).
- Website Pages: Samples of landing pages or service pages optimized for SEO within the professional training sector.
- Case Studies or Whitepapers: Documents that demonstrate in-depth research and cater to a professional audience.
- Video Scripts: Any scripts for training-related videos, webinars, or promotional material for B2B audiences.
- E Books Links
- Cover Letter or Statement:
- A brief write-up explaining their approach to writing for the professional training industry, including how they stay updated on SEO trends and strategies.
Please find details below
About US
- Edstellar is a global EdTech company that specializes in corporate training and skill development solutions.
- It provides a comprehensive platform for managing instructor-led training programs tailored to diverse organizational needs.
- With access to a global pool of over 5,000 certified trainers and a Catalog of 1,500+ courses, Edstellar caters to industries like technology, leadership, compliance, and behavioural training.
- The platform supports virtual, onsite, and offsite training and integrates seamlessly with HRMS tools for efficient administration.
- Key offerings include training needs analysis, competency mapping, post-training assessments, and coaching solutions.
- Edstellar aims to foster employee development through flexible learning options, multilingual support, and data-driven insights into training outcomes.
- Their services are particularly beneficial for multinational companies, ensuring consistent quality across various locations while addressing skill gaps effectively.
Please find below URL :
www.edstellar.com/about-us).
JD :
- Role : Senior Content writer ( B2B )
- Work location : JP Nagar Bangalore
- Mode of Interview : Google meet virtual via google meet
- Working Days : 5
- Experience : 4 Plus years
- Mode of work : work from office
- Full time : Global ed tech Edstellar
Industry : Ed Tech
JD :
Job Description-
- We are seeking an experienced SEO Content Writer with a strong background in the professional training industry.
- The ideal candidate will have 4 years of overall experience, with at least 1 year in writing for the professional training field.
- The candidate should possess excellent SEO knowledge and a proven track record of producing high-quality B2B content.
- This role involves creating and optimizing content across various platforms, including blogs, website pages, brochures, video scripts, and social media posts, while aligning with business objectives.
Key Responsibilities:
- Develop and optimize SEO-driven content for blogs, website pages, brochures, video scripts, and social media posts in the professional training sector.
- Conduct in-depth research to ensure content is accurate, engaging, and aligns with industry-specific goals.
- Collaborate with internal teams to ensure content reflects the business's strategic objectives and industry standards.
- Oversee the entire blog creation process, from drafting to publication, ensuring timelines and quality standards are met.
- Provide detailed, constructive feedback to external writers and freelancers, ensuring the quality, tone, and consistency of content meet brand and SEO guidelines.
- Modify and enhance content to improve SEO performance and meet evolving business needs.
Required Skills:
- 4 years of content writing experience, with
- Proven experience in B2B writing with a portfolio of at least 100 published blogs.
- Ability to stay updated on SEO trends, particularly those relevant to the professional training industry, and implement best practices.
Desired Qualities:
- Adaptability: A quick learner with a positive attitude toward embracing change in a fast-paced environment.
- Collaboration: A strong communicator who can work effectively across teams and departments to streamline the content creation process.
- Proactiveness: Actively seeks opportunities to enhance content strategies and suggests improvements for continuous development.
Mandatory Skills-
- At least 1 year writing experience focused on the professional training industry.
- Strong SEO writing skills and familiarity with SEO tools and techniques.
- Ability to perform thorough research and create content that resonates with target audiences.
- Meticulous proofreading and editing skills with an eye for detail, ensuring accuracy in language consistency, grammar, and flow.
- Strong communication and collaboration skills, with experience in providing quality feedback to writers and managing content processes.