Manager - HR & Admin at Inuxu Digital Media Technologies Pvt Ltd
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Inuxu Digital Media Technologies - Campaign Manager (2-4 yrs)
Responsibilities :
- Ideating, designing, and executing paid campaigns on adgebra platform
- Overseeing multiple campaigns and Optimising campaigns to achieve high CTR and low CPL
- Setting up pixels and trackers and ensuring that it works as desired
- A/B testing of creatives
- Content marketing and management including curation and creation
- Tracking growth forecasts to achieve the plan and recommending course correction, if off-target
- Ensuring desired margins per campaign
- Regular Client interaction
- Product demo sessions to the clients
- Technical Knowledge Required:
- Facebook/Google Ads
- Google Analytics
- Google Tag Manager
- Email Marketing Software
- Basic Copywriting
Required Skillsets and knowledge:
- Excellent communication skills, both written and verbal.
- A strong customer service mentality.
- Strong relationship skills, including the ability to participate in meetings and complete deliverables promptly.
- Basic HTML knowledge
- Excel expertise: Using Excel with advanced functions like Pivot, Vlookup, etc
- Attentive to detail and analytical mind
- A good facilitator, seasoned in active listening techniques
- Knows when and how to provide constructive feedback in real-time
- Is prepared to make hard decisions and trade-offs for the greater good of the campaign
- Quick decision-maker
Qualification:
- Bachelor's in Business, Marketing, Advertising or related field
- Prior experience of at least 1 year
- Understanding of current market trends
- Prior experience in e-commerce campaigns/ SaaS campaigns
- Great oral and written communication skills
- Relevant Digital Certifications
- Basic Coding would be an added advantage
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