- Have you ever wondered how the physical goods we consume daily (dairy, snacks, or your favourite choco chip ice cream) reach you in time? Or how elegant furniture, electronic equipment, and gadgets you use are delivered in the best possible condition at your doorstep.

- Their journey spans from getting sourced, manufactured, and stored to getting moved in a highly intricate supply chain network across the globe before it gets delivered. Global brands face the major challenge of not having visibility of their raw materials, which delays production and, in turn, delays customer shipments or tracking shipments across various modalities and multiple geographies.

- Intugine Technologies is one of the most trusted solution partners catering to global brands. Our best-in-class visibility platform helps brands gain comprehensive visibility over their supply chain across modalities(air/land/sea/rail). Our solutions have helped eliminate operational inefficiencies, reduce logistics costs, improve OTIF, order to delivery TAT, minimise dwell time and detention costs.

- Intugine is a proud partner of the National Logistics Policy, an initiative by the Government of India. With this, we provide brands with additional information via their integrations with FASTag, Port Community System, and Freight Operations Information System.

- Today Intugine works with 75+ global enterprises like GE Healthcare, Signify, Flipkart, Mahindra Logistics, Titan, Diageo, Ultratech Cement, Bridgestone, and GMMCO.

To know more, visit the website : https://www.intugine.com

Role :

- As a Performance Marketing Specialist, you will play a crucial role in driving customer acquisition and revenue growth through various digital marketing channels. Your primary responsibility will be to optimize our performance marketing campaigns and initiatives, ensuring maximum return on investment (ROI) and measurable business impact.

Job Responsibilities :


- Develop and execute performance marketing strategies: Design and implement data-driven performance marketing strategies that align with our business goals, target audience, and budget.

- Manage paid advertising campaigns: Plan, execute, and optimize paid advertising campaigns across various digital platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and other relevant channels. Continuously monitor campaign performance, conduct A/B testing, and adjust targeting and messaging to improve results.

- Conduct keyword research and SEO optimization: Perform keyword research to identify relevant terms and phrases used by our target audience. Optimize website content, landing pages, and other digital assets for search engine optimization (SEO) to increase organic visibility and drive quality traffic.

- Analyze data and provide insights: Utilize web analytics tools (e.g., Google Analytics) to track and analyze campaign performance, user behavior, and conversion metrics. Generate regular reports and actionable insights to improve marketing strategies and optimize ROI.

- Collaborate with cross-functional teams: Work closely with the content marketing, product marketing, and sales teams to align messaging, ensure campaign consistency, and support lead generation efforts. Provide input on creative assets, landing page design, and content development.

Requirements :

- Bachelor's degree in marketing, business, or a related field.

- 3+ years of proven experience in performance marketing, preferably in the B2B SaaS industry.

- In-depth knowledge of digital marketing channels, including paid search, social media advertising, display advertising, and SEO.

- Strong analytical skills with the ability to interpret data, analyze performance metrics, and derive actionable insights.

- Proficiency in using web analytics tools such as Google Analytics.

- Familiarity with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce) is a plus.

- Excellent written and verbal communication skills.

Perks at Intugine :

- Comprehensive Health Cover - For you

- Personal Development Budget- Upskill yourself. We've got the bill

- Flexible Working Hours

- Open Door Policy - No to cubicles. Yes, to the Open door policy

- Generous Parental Leave - Because work comes second, sometimes

- Documented Equal Pay Policy - Since we are in 2023

- Education Assistance - Let us help you soar to new heights

- Work Autonomy - Enjoy complete ownership over your work

- Employee Life Skill Training Program - Regular sessions on tax saving, investments, mental well-being, health and fitness etc.

- Company Outings - Unwind with teammates. Work can wait

- Paid Time Off - Because your well-being is our priority

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