Associate

We are seeking a skilled and experienced Performance Marketing cum Campaign Management Executive with a minimum of 2 years of hands-on experience in performance/paid marketing, specializing in Facebook, Google, and Affiliate Channels. The ideal candidate will have a knack for driving user acquisition and revenue growth through targeted campaigns. Experience in reaching international audiences and familiarity with the web3 domain will be highly valued.

Responsibilities :

- Plan, execute, and optimize performance marketing campaigns across Facebook, Google, and affiliate channels to drive user acquisition, conversion and revenue growth.

- Monitor campaign performance metrics such as ROAS, CPA, and conversion rates and implement strategies to maximize campaign effectiveness and ROI.

- Conduct thorough market research to identify and target international audiences, leveraging cultural insights and localization strategies where applicable.

- Collaborate closely with creative teams to develop engaging ad creatives, landing pages, and other assets tailored to diverse audience segments.

- Utilize A/B testing methodologies and data-driven insights to continuously optimize campaign performance, improve user engagement, and enhance conversion rates.

- Stay informed about industry trends, emerging technologies and best practices in performance marketing and web3 concepts.

Requirements :

- Bachelor's degree in Marketing, Business Administration or a related field.

- Minimum of 2 years of proven experience in performance/paid marketing roles, demonstrating successful campaign management and achievement of KPIs.

- Experience in paid digital marketing across various platforms including Meta (Facebook, Instagram), Twitter, Google (AdWords), and Gmail.

- Experience in targeting and acquiring international audiences is highly desirable.

- Familiarity with web3 concepts, blockchain technology and decentralized platforms is a plus.

- Strong analytical skills with proficiency in tools such as Google Analytics, Facebook Business Manager and other marketing analytics platforms.

- Excellent communication skills with the ability to collaborate effectively across teams and stakeholders.

- Proactive problem-solving mindset with a strong attention to detail and the ability to thrive in a fast-paced, dynamic environment.

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