Director at Intow Pvt Ltd
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Intow - SEO Manager (2-6 yrs)
SEO Manager:
- Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
- Create the necessary technical architecture
- Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)
- Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
- Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic
- Every page on a site should have a defined purpose
- Digital PR and inbound link strategies
- User interaction and user generated and social comment
- Geographical targeting and geo search
- Off site high quality back link building
- Use of tools for measuring and comparison becoming more plentiful and useful
- Personalization of internet use and non standard search results
- Diversity of media and the technical implications of this e.g video, blended search, social search, mobile.
The ideal candidate must apart from the above activities also perform the below :
- Key word research
- Directories
- Sitemap building and submit
- Original material and content
- Make the architecture search friendly
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