Job Description :

The Social Media Specialist Intern will support the social media team in creating and executing content across various social media platforms. This role offers an excellent opportunity to gain hands-on experience in social media marketing and to learn about the latest trends and strategies in the industry.

Responsibilities :

- Assist in developing and implementing social media strategies to increase brand awareness and engagement.

- Create, schedule, and publish content on social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok).

- Produce high-quality, engaging, and visually appealing content (text, images, videos) for social media posts.

- Collaborate with designers and content creators to ensure brand consistency.

- Monitor social media accounts for comments, messages, and mentions, and engage with the audience in a timely and professional manner.

- Conduct research on industry trends, competitor activities, and audience preferences to inform content creation.

- Support the creation of multimedia content, including graphics, videos, and blog posts.

- Help track and analyze social media performance using analytics tools, and prepare reports on key metrics.

- Foster positive engagement and build relationships with followers and influencers.

- Analyze social media metrics and generate reports to assess performance and identify areas for improvement.

- Use data-driven insights to refine social media strategies and content.

- Stay up-to-date with the latest social media trends, tools, and best practices.

- Experiment with new content formats and strategies to keep our social media presence fresh and innovative.

- Plan and execute social media advertising campaigns to support marketing initiatives.

- Monitor ad performance and optimize campaigns for maximum ROI.

- Participate in brainstorming sessions and contribute creative ideas for social media campaigns.

- Assist in managing social media advertising campaigns.

- Perform other related duties as assigned.

Requirements :

- Currently pursuing or recently completed a degree in Marketing, Communications, Journalism, or a related field.

- Strong written and verbal communication skills.

- Familiarity with major social media platforms and their best practices.

- Creative mindset with a keen eye for design and aesthetics.

- Ability to work independently as well as part of a team.

- Proficient in using social media management tools (e.g., Hootsuite, Buffer).

- Basic understanding of social media analytics and reporting.

Preferred Qualifications :

- Experience with graphic design tools (e.g., Adobe Photoshop, Canva).

- Knowledge of social media advertising (e.g., Facebook Ads, Instagram Ads).

- Previous internship or freelance experience in social media management.

- Strong organizational and time management skills.