SEO Intern Job Description

Responsibilities:

1. Keyword Research:

- Conduct keyword research to identify opportunities for content creation and optimization.

- Use tools like Google Keyword Planner, SEMrush, Ahrefs, and Moz to analyze search volume, competition, and relevance.

2. On-Page Optimization:

- Assist in optimizing website content, including meta tags (title, description), headers, and images.

- Ensure keyword placement and density are appropriate and follow best practices.

3. Content Creation and Optimization:

- Write SEO-friendly content for blogs, articles, website pages, and other digital assets.

- Update existing content to improve readability, engagement, and search engine performance.

4. Technical SEO:

- Assist in identifying and fixing technical SEO issues, such as broken links, page speed, mobile usability, and crawl errors.

- Use tools like Google Search Console and Screaming Frog to monitor and report on technical issues.

5. Link Building:

- Support link-building strategies by researching and identifying potential backlink opportunities.

- Assist in outreach campaigns to secure high-quality backlinks from relevant websites.

6. Competitor Analysis:

- Conduct competitor analysis to identify strengths, weaknesses, and opportunities.

- Monitor competitor rankings and strategies to inform the SEO team's efforts.

7. Analytics and Reporting:

- Use Google Analytics and other SEO tools to track and report on website performance metrics.

- Provide regular updates and insights on SEO performance and suggest improvements.

8. Staying Updated:

- Stay current with the latest SEO trends, algorithm updates, and best practices.

- Participate in training sessions, webinars, and workshops to enhance SEO knowledge and skills.

Skills and Qualifications:

- Basic Understanding of SEO Principles: Familiarity with search engine algorithms, on-page and off-page SEO, and keyword research.

Analytical Skills: Ability to analyse data, identify trends, and make data-driven decisions.

Writing Skills: Strong writing skills to create engaging and SEO-friendly content.

Technical Aptitude: Basic understanding of HTML, CSS, and content management systems (CMS) like WordPress.

Proficiency in SEO Tools: Experience with tools such as Google Analytics, Google Search Console, SEMrush, Ahrens, and Moz is a plus.

Attention to Detail: Meticulous in ensuring content and technical elements are optimized correctly.

Communication Skills: Strong verbal and written communication skills to collaborate effectively with team members and external partners.

Time Management: Ability to manage multiple tasks and projects simultaneously and meet deadlines.

Learning Outcomes:

- Gain hands-on experience with various SEO tools and techniques.

- Understand the intricacies of search engine algorithms and ranking factors.

- Develop skills in keyword research, content optimization, and link building.

- Learn to analyse website performance and identify areas for improvement.

- Enhance writing and content creation skills for digital marketing.

- As an SEO Intern, you'll play a crucial role in supporting the SEO team and gaining valuable experience that can propel your career in digital marketing.