HR Head at Skillzrevo Solutions Pvt Ltd
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Intern - Search Engine Optimization (0-5 yrs)
SEO Intern Job Description
Responsibilities:
1. Keyword Research:
- Conduct keyword research to identify opportunities for content creation and optimization.
- Use tools like Google Keyword Planner, SEMrush, Ahrefs, and Moz to analyze search volume, competition, and relevance.
2. On-Page Optimization:
- Assist in optimizing website content, including meta tags (title, description), headers, and images.
- Ensure keyword placement and density are appropriate and follow best practices.
3. Content Creation and Optimization:
- Write SEO-friendly content for blogs, articles, website pages, and other digital assets.
- Update existing content to improve readability, engagement, and search engine performance.
4. Technical SEO:
- Assist in identifying and fixing technical SEO issues, such as broken links, page speed, mobile usability, and crawl errors.
- Use tools like Google Search Console and Screaming Frog to monitor and report on technical issues.
5. Link Building:
- Support link-building strategies by researching and identifying potential backlink opportunities.
- Assist in outreach campaigns to secure high-quality backlinks from relevant websites.
6. Competitor Analysis:
- Conduct competitor analysis to identify strengths, weaknesses, and opportunities.
- Monitor competitor rankings and strategies to inform the SEO team's efforts.
7. Analytics and Reporting:
- Use Google Analytics and other SEO tools to track and report on website performance metrics.
- Provide regular updates and insights on SEO performance and suggest improvements.
8. Staying Updated:
- Stay current with the latest SEO trends, algorithm updates, and best practices.
- Participate in training sessions, webinars, and workshops to enhance SEO knowledge and skills.
Skills and Qualifications:
- Basic Understanding of SEO Principles: Familiarity with search engine algorithms, on-page and off-page SEO, and keyword research.
Analytical Skills: Ability to analyse data, identify trends, and make data-driven decisions.
Writing Skills: Strong writing skills to create engaging and SEO-friendly content.
Technical Aptitude: Basic understanding of HTML, CSS, and content management systems (CMS) like WordPress.
Proficiency in SEO Tools: Experience with tools such as Google Analytics, Google Search Console, SEMrush, Ahrens, and Moz is a plus.
Attention to Detail: Meticulous in ensuring content and technical elements are optimized correctly.
Communication Skills: Strong verbal and written communication skills to collaborate effectively with team members and external partners.
Time Management: Ability to manage multiple tasks and projects simultaneously and meet deadlines.
Learning Outcomes:
- Gain hands-on experience with various SEO tools and techniques.
- Understand the intricacies of search engine algorithms and ranking factors.
- Develop skills in keyword research, content optimization, and link building.
- Learn to analyse website performance and identify areas for improvement.
- Enhance writing and content creation skills for digital marketing.
- As an SEO Intern, you'll play a crucial role in supporting the SEO team and gaining valuable experience that can propel your career in digital marketing.
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