Technical Recruiter at Joveo Technologies Private limited
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Intern - Digital Marketing - Advertising & Marketing Services (0-1 yrs)
Areas of work :
Social & Programmatic Ads :
- Predominantly Meta and Google and rapid experimentation with other new channels.
- Designing and overseeing all aspects of our digital marketing including our marketing database, email, and display advertising campaigns.
- Developing and monitoring campaign budgets.
- Preparing accurate reports on our marketing campaign's overall performance.
- Identifies trends and insights, and optimizes spend and performance based on the insights
- Detailed knowledge of challenges for programmatic media buying
- Knowledge of industry best practices, KPIs, and other various benchmarks
- Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility.
- Experience working in the B2B environment.
Re-engagement :
- Well versed with, SMS, Emails and similar tactics of digital re-engagement/retargeting channels
- Ensuring email/SMS templates are user and screen friendly
- Conducting grammar, spelling and readability checks before sending emails/SMS
- Reviewing campaign effectiveness via statistical analysis
- Ensuring all emails/SMS abide to the industry standards and regulations
- Tracking email/SMS marketing KPIs and lead generation activities
- Maintaining accurate and detailed documentation of all email marketing campaigns
Project Management :
- Coordinate internal resources and third parties/vendors for the flawless execution of projects
- Ensure that all projects are delivered on-time, within scope and within budget
- Developing project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility
- Measure project performance using appropriate systems, tools and techniques
- Report and escalate to management as needed
- Perform risk management to minimize project risks
= Create and maintain comprehensive project documentation
Tools : Excel, CRM, Email marketing tools, SMS marketing tools, SQL
Skills : Design sense, copywriting, media planning, presentation and problem solving, first principles thinking
Personality traits/Attitude : Ambitious, hungry, smart and quick
Experience :
- Bachelor's or master's degree in marketing or a related field
- Experience in digital marketing or programmatic ads is a plus
- Knowledgeable in managing SEO/SEM, marketing database, email, search, social and display advertising campaigns
- Understanding of optimizing landing pages and user funnels
- Aware about A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
- Working knowledge of ad serving tools along with understanding of DSPs and SSPs
- Experience in setting up and optimizing PPC campaigns on all major search engines
Other Details :
Role : Digital Marketing Intern
Industry : Advertising & Marketing
Department : Customer Experience
Employment : 4 Month Internship
Role Category : Digital Marketing
Location : Bangalore (Hybrid)
Stipend Offered : 20,000- 25,000
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