About Ikigai Portfolio

Ikigai Portfolio is a bootstrapped startup currently in development. It is a crowdfunding and philanthropy platform that connects individual retail donors to social causes that they are passionate about. We are a for-profit social venture providing a credible and convenient platform to enable socially conscious individuals to contribute towards creating a better world by donating to social causes that they are passionate about. We adopt a professional portfolio management approach to philanthropy, through a pool of rigorously rated not for profit organisations.

As a crowdfunding and philanthropy platform, Ikigai Portfolio has the following USPs:

- Highly donor focussed (target segment is individual retail donors)

- Follows a professional, portfolio management approach to philanthropy instead of an emotional, impulsive approach towards donating to charity

- NGOs on-boarded to the Partner NGO Pool are rigorously rated and processes for periodic due diligence are laid down. Findings of NGO ratings are made public on the website for donors to make informed decisions. Findings of periodic due diligence are made available on the custom dashboards of donors who have donated to them.

- The platform focuses not just on mobilising funds, utilisation and impact created through the donations made on the platform are equally key emphasis areas.

To know more about Ikigai Portfolio, kindly visit https://www.ikigaiportfolio.com.

Internship Description :

We are looking for a Marketing and Communications Intern to support our founder with the early stage branding, communications and social media efforts. The intern will work closely with our founder in developing and executing the marketing and communications strategy of the company. The key responsibilities include:

- Review the company website and social media pages, identify bugs if any, suggest improvements and share a detailed analytical report on the same

- Assist the founder in communicating and supervising the website development agency in removing the bugs and implementing improvements in the website

- Work with the founder in developing a marketing and communications strategy for the organisation, including branding, digital marketing and social media management

- Assist the founder in implementing the marketing and communications strategy by:

- help in developing communications material and collaterals for both stakeholders - flyers, posters, brochures, presentations, souvenirs etc.

- analysis of digital marketing efforts, spends and results

- Manage and analyse social media accounts (Facebook, Twitter, LinkedIn, Instagram) of the company, including responding to comments and creating outreach and visibility for posts

- Create and post social media posts, articles, blogs and newsletters as per schedule as well as review the content created by other members of the team before posting.

- Support the Operations team to collect information and content from NGO partners for using in communication material

- Create and maintain database of leads generated from the website and social media accounts

- Assist in creating standardised communication and email templates for donors and NGO partners for recurring activities

- Assist with special events including planning and execution of the event

- Assist with any photography and video needs

- Any other marketing and communication related support as required by the organisation

Requirements : 

- Completed or working towards a degree (graduate or postgraduate) from a reputed college/university, preferably from a reputed field (English, Marketing/ Communications, Advertising, Public Relations, Mass Communications etc.)

- Previous internship or related experience in marketing and/or communications a plus

- Firm grasp of social media tools and platforms including Facebook, Linkedin, Instagram and Twitter

- Knowledge of tech stacks for website, website content management and graphic design a plus

- Must possess excellent written and verbal communications and interpersonal skills

- Self-starter, good time management, creative, out of the box thinking, with ability to communicate in a professional manner

- Should be passionate about creating content and design and for delivering highly effective communication

- Ability to work well independently and within a team environment

- Commitment to continuous improvement in service quality and the organisation's mission

- Must be based in Delhi NCR and be willing to commute to and from Ikigai Portfolio's office as per the agreed work hours.

Stipend and Benefits

- Stipend of INR 5,000 per month

- Flexible work hours - to be mutually agreed at the beginning of the internship based on the academic commitments and requirements of the intern

- Certificate of experience

- Any out of pocket expenses made towards official expenses will be reimbursed on actuals. This does not include conveyance to and from the place of work.

- Opportunity to work in a startup environment and get exposure to all aspects of marketing and communications from the very early stages of an organisation. Will work closely with the founder and senior management team and learn and get mentored directly from them. Will be part of the growth and scale up journey of the company from the very beginning.

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