The Business Development role focuses on promoting the brand's Facebook page to boost online visibility and drive sales growth. The candidate will create and manage engaging content, execute targeted campaigns, and foster audience interaction. Additionally, they will analyze performance metrics to refine strategies and achieve business objectives. Effective communication and strategic thinking are essential to succeed in this role.

Key Responsibilities:

Facebook Page Management:

- Develop, manage, and maintain the brand's Facebook page to align with business goals.

- Regularly update the page with engaging and relevant content, including posts, images, videos, and promotions.

Content Creation:

- Create compelling and high-quality content tailored to the target audience.

- Design and schedule posts that promote products, offers, and brand values.

Audience Engagement:

- Respond to comments, messages, and reviews promptly to foster a positive community around the brand.

- Organize and manage interactive sessions like live videos, Q&A, and polls to increase audience engagement.

Campaign Strategy and Execution:

- Develop and implement effective Facebook ad campaigns to drive traffic and conversions.

- Analyze campaign performance and adjust strategies to maximize ROI.

Sales Growth:

- Utilize Facebook's tools and features to drive direct sales through the platform.

- Collaborate with the sales team to align social media efforts with sales targets and promotions.

Analytics and Reporting:

- Monitor key metrics such as reach, engagement, conversion rates, and sales.

- Prepare regular reports on social media performance and provide insights for continuous improvement.

Market Research:

- Stay updated with the latest trends and best practices in social media marketing.

- Research and analyze competitor activities to keep the brand ahead in the market.

Collaborations and Partnerships:

- Identify and collaborate with influencers and other brands for partnerships that can boost page visibility and sales.

- Manage and nurture relationships with affiliates and brand ambassadors.