At Intelligence Node, we believe that democratizing retail is good for everyone, especially consumers who deserve fair and honest choices. That is why we are on a mission to provide retailers and brands the most accurate picture of the online buying experience, so they can compete and win in the age of Amazon. Is retail your thing? We are looking for a creative, confident, and can-do marketing leader to join our team.

As our SEM and PPC Senior Associate, you are laser-focused on helping us acquire new leads and customers through online pay-per-click and paid promotion campaigns. You will oversee all external, online acquisition marketing, managing the strategy, execution, and optimization across channels. You will work with the VP of Marketing and key senior marketing leaders to develop a comprehensive marketing strategy that attracts site traffic and converts that traffic into leads and pipeline. You love the thrill of working in a fast-paced rapidly growing business and having the autonomy to drive your demand gen initiatives. Ready to learn more? Here are the responsibilities and requirements.

Responsibilities :

- Manage the strategy and setup of all paid campaigns and collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.

- With our SEO expert, own the creation and maintenance of keyword lists.

- Recommend and implement copy for paid and display advertising, including placement on AdWords.

- Own the creation and performance of ad accounts associated with Google AdWords, Yahoo, Bing and other search platforms.

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics

- Measure and optimize our paid marketing using Google Analytics and marketing analytics reports.

- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.

- Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search

- Monitor and administer web analytics dashboards, reports and key reporting tools, on a weekly basis and make adjustments to increase conversion.

- Generate monthly reporting metrics (goals tracking, revenue tracking)

Requirements:

- BA/BS or equivalent working experience.

- 3 to 5 years- experience using various paid marketing channels and technologies, including paid search (Google, Bing, Yahoo, Quora), retargeting, social network advertising (Facebook, Twitter, LinkedIn, and more). Previous experience within the B2B Enterprise SAAS environment is preferred.

- Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.

- Experience handling marketing budgets and forecasting/reporting results.

Why Join Intelligence Node ?

- Intelligence Node's patented AI-driven price and competitive intelligence platform empowers businesses to drive product level profitability and grow margins. With unmatched accuracy and speed, we detect market micro-movements and amplify these signals above the day-to-day data noise so that retailers and brands can make decisions in minutes, not days or weeks.

- We are funded by top Venture Capitalists and Angel Investors, are scaling rapidly, and feed the growth of more than $600 billion in retail revenue globally. We are proud to be the solution of choice for category leaders like Lenovo, Nestle, Lidl, Clos19, Prada, Li & Fung, and many others.

- We are a purpose-driven company built on the three core values: make amazingly great products, stay laser-focused on the customer experience, and value the lives of our employees.

- We are looking for smart, self-starters that are committed to helping us grow for the long run. If you are an expert in your field, dedicated, and care deeply about doing your best work with incredible people, come join our team!

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