Job Description :

- Lead entire performance digital marketing activities to drive marketing and sales.

- Formulating integrated Performance Digital marketing/SEM strategy aligned with SEO/ keywords strategy and executing it.

- Working with internal digital marketing teams to achieve objectives of SEM/GDN activities.

- Own and Achieve lead generation targets in cost effective manner and help them convert with support from call-center and sales staff. 

- Contributing to digital media planning and execution.

- Contributing to manage partners/ alliances to drive traffic/ leads/ business on digital platforms.

- Manage and monitor digital marketing for KRAs/KPIs in SEO./SEM/Digital space.

- Suggesting website content requirements for SEM/ GDN landing pages and working with the internal digital content team to improve.

- Analyze Monitor, track and evaluate, report overall performance of digital marketing targets of the, maximize conversion rate of leads with least cost per lead.

Key Performance Indicators :

- Achieving all call-center TAT and performance targets

- Achieving Leads/sales targets through leads generated from various paid digital channels through call-center

- Cost per lead, cost per acquisition, cost per click, lead generation in time and cost, lead gen target and sales target

About Tribe3 (TribeTech Private Limited) : 

Tribe3 is an innovative digital lending platform, founded with an aim to empower small business owners, by offering them quick access to capital, through a simplified process. Our objective is to help transform the lives of many of the 3 billion at the bottom of the pyramid and form a unique clan of self-reliant, unique, independent entrepreneurs - the Tribe3 community.

Tribe3's lending platform enables and supports micro and small businesses to follow their dreams unconditionally, through easy and quick access to collateral-free loans. We aim to leverage our digital platform to analyze financial transactions and customer data and make intelligent decisions to quicken the lending process; thus, offering business capital to small businesses that need it, when they need it, and help them achieve their full potential. The platform, based on proprietary credit decisioning algorithms, analyzes data which helps to draw insights from extensive data analytics and make intelligent decisions in order to quicken the lending process at a large scale, addressing the under-served demand of business loans

Location : Mumbai

Education : B.Tech/BE or Science/ Maths Graduate/MBA.

Exp Level : 5-10 years in Digital marketing (SEM/PAID Digital Marketing).

Skills : Hands on experience and Expert in SEM (Search Engine Marketing), GDN, Mobile Marketing, Digital Media Planning, Programmatic Buying, Affiliate Marketing, Email, Mobile Marketing, Whatsapp Marketing, New Digital Channels, Exposure in BFSI sector must, ( Business Loans, Personal Loans).

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