About Intellecap

Intellecap is the advisory arm of The Aavishkaar Group, which works to build businesses that can benefit the underserved segments across Asia and Africa. We are a pioneer in providing innovative business solutions that help, build and scale profitable and sustainable enterprises dedicated to social and environmental change.

About CAIF

Intellecap, supported by the DOEN Foundation and Aditya Birla Fashion & Retail Ltd. (ABFRL) as its anchor partners, launched the Circular Apparel Innovation Factory (CAIF) in 2018. Within one year, CAIF has established itself as India's - go to platform- and ecosystem builder that brings together a variety of stakeholders in the apparel industry in India to shift the industry from its current - take-make-dispose- approach to one that is more circular across the lifecycle. across the lifecycle.

At CAIF, we are building the industry's innovation infrastructure by bringing together key stakeholders to collaborate and work together on achieving the five key circular goals:

- Increasing the use of sustainable inputs and material

- Maximizing the utilization of clothing & textile

- Increasing the recycling of clothing

- Boosting production through renewable inputs, and

- Minimizing negative social impacts and increasing social responsibility

Our mission is to build the ecosystem and strengthen capabilities to drive the transition to a circular economy in the apparel and textile industry.

You can view our virtual ecosystem at www.circularapparel.co

About the role:

As we are shaping up for the next phase of growth, we are looking for a Marketing & Communications Senior Associate to drive our external and industry-facing communication. We are looking for a tech-savvy professional, experienced in social media, digital marketing and always looking for the next lean promotional activity idea. An interest and network in PR and Media will be a big added plus.

Roles and Responsibilities :

Brand strategy and communication approach : 

- Develop a cohesive communication strategy, branding and approach- The plan must delve into smaller tri monthly tactical and longer half yearly strategic plans as well

- Translate it into promotional plans including social media, mailers, PR, as well as offline tools

- Present CAIF's wide range of work and activities to the apparel industry

- Create unaided brand awareness of CAIF in key markets and business focus areas

Stakeholder engagement

- Engage with our followers and online community on our social media as well as our own portal www.circularapparel.co

- Grow engagement with our key stakeholders

- Build and execute communication plans for our members and key partners

- Social media and email marketing

- Create and implement social media and communication campaigns to drive action on circularapparel.co and market CAIF's activities (e.g. innovation challenges, activities, events, etc.)

- Work closely with the consultancy team to provide engaging text, image and other content for social media accounts

- Monitor and report analytics and user feedback

Our ideal candidate:

- We need someone to manage our communications from end to end - from building a strategy to posting on social media, capturing our live events and engaging with our online audience.

- Our ideal candidate has a strong personal presence online (your own website or blog or Instagram account), has exceptional oral and written communication skills and is able to work with our consulting team to translate their projects and activities into well thought out marketing plans. You should then be able to work with our designer to create engaging content and manage the day to day updating and maintenance of all our marketing channels.

- You should be a - people person- with great customer service and user engagement skills and the ability to moderate online and offline communication with the CAIF community. Ultimately, you should create the public brand of CAIF and act as the communications PoC for CAIF. You will get to shape one of India's most innovative initiatives in the sustainable and circular fashion space and work and partner with a large network of organisations.

What you bring :

- A demonstrated passion for and experience in sustainability and the fashion/apparel sector, especially from a - behind the scenes- perspective, i.e., supply chains, manufacturers, processes, etc.

- A good eye for design, good writing abilities, and a flair for creative, lean marketing and communication

- The ability to coordinate with our team of sustainability consultants to turn their work and activities into cohesive promotional plans

- A network of journalists, magazines, and other PR contacts would be a big added plus

- A demonstrated ability to use social media and online platforms for audience engagement, e.g., if you have your own online profiles with quality content, this will be considered over and above your experience and education

- Knowledge of basic design tools like Canva, Adobe Spark, iMovie etc. to make quick creatives on the fly

- Knowledge of tools for social media and website analytics, scheduling, audience analysis and engagement

- Knowledge of marketing tools like Marketo and the like to measure brand growth and build brand resonance

- A Bachelor's and upward degree in Media / Communication / Journalism would be an added plus

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