HR Manager at Intech Additive Solutions Pvt Ltd
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Intech DMLS - Manager - Content Marketing (4-8 yrs)
Content Marketing - B2B Manager(4-8 years experience)
Scope of the Role :
- Proven track record as a successful Content Marketer.
- Ability to quickly grasp communication briefs and the target audience - and craft and maintain the right content artifacts in each case.
- Excellent language skills - both written and spoken.
- Proficiency in content creation tools, social media platforms and content management systems.
- Hands on experience with SEO and web traffic metrics.
- Deep knowledge of inbound content marketing strategies and best practices.
- Attention to detail.
- Proofing, editing, communication skills.
- Project management skills.
- Ability to manage time well, to work and complete multiple tasks, deliver projects on time and produce business results.
- Work experience in a software product or engineering environment.
Responsibilities :
- Create and maintain high quality technical, non-technical, and inbound marketing documents and collateral.
- Formulate a content strategy and develop a content calendar. Ensure deadlines are met.
- Work with the Product Development, Engineering/Design, Sales/Business teams as well as Management to understand marketing communication imperatives in line with business objectives.
- Generate compelling content ideas by interacting across different teams. Suggest the right communication strategy to meet specific business objectives.
- Write engaging content for multiple channels - including but not restricted to social media and blog posts, newsletters, reports and white papers, the company website, landing pages, brochures, sales collateral, ad copy, video scripts.
- Gauge effectiveness of various communication initiatives based on analytics. Make changes as required.
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