- As a Digital Marketing Specialist, you'll work on performance marketing campaigns across multiple verticals. You will also experiment with various growth strategies with a drive for results. Brainstorming sessions and monthly discussions with field experts are a bonus, with loads of learning opportunities!

- Intech Additive is looking to hire a Digital Marketing Specialist to support the Marketing team in effectively promoting its message across all digital channels. you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website. On a daily basis, you will manage Intech's social media, including LinkedIn, Facebook, Twitter, and Instagram, etc., You will also be responsible for updating and maintaining the company's website, and creating email blast campaigns to target key customers. You should stay up to date on the latest social media trends and implement them to create a fresh & new brand identity for Intech Additive Solutions.

Profile :

- Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.

- Plan, execute, and manage all digital marketing for Intech Additive including SEO, SEM, email marketing, paid marketing and social media

- Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.

- Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.

- Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

- Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.

- Maintain consistent brand messaging across all social channels

Responsibilities :

- Create and manage content for Intech's social media, emails, and other forms of digital communication, including content creation, publishing, and community management.

- Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.

- Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.

- Develop and execute email marketing campaigns with A/B testing.

- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns

- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques

- Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.

- Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.

Required skills and qualifications :

- A bachelor's degree in marketing, communication, or related fields.

- 2 to 3+ years of experience in digital marketing or content marketing.

- Strong knowledge of digital marketing, including SEO, SEM, Keyword Research, PPC, Google Ads, email marketing and social media.

- Relevant certificates like Google Analytics Certification, Google Ads Certification

- In-depth knowledge of various social media platforms and best practices.

- Knowledge in HTML, CSS, JavaScript is required.

- Knowledge of content management tools like Wordpress, CMS Hub, Squarespace, etc.

- Familiarity with UI/UX design principles and website design best practices.

- Experience with graphic design and content production, with proficiency in photo and video editing software

- Familiarity with marketing analytics tools like Google Analytics, Search Console and SEMRush.

- Excellent analytical skills to understand data, study metrics, and align strategies.

- Proficient in marketing automation tools, such as SalesForce, HubSpot, Zoho, Mailchimp, Hootsuite etc.

- Strong sense of creativity, imagination, and innovation

- Social media savvy, with a passion for staying on top of trends

- Excellent interpersonal skills, with the ability to collaborate with other departments with strong project management skills

- Prior Working experience in Additive Manufacturing/3D Printing/Manufacturing industry will be added advantage.

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