Job Posting Alert

Social Media Lead

On Site (South Delhi, India)

Full time

Destination: Cruise-First Online Travel Agency

- Join an exciting new venture led by the founders who pioneered India's cruise industry. We are launching a Cruise-First Online Travel Agency (OTA).

- It will offer travelers a seamless and refined journey into exploring the world through cruises. We will deliver hyper curated packages around cruises, integrated with the top cruise brands dominating the oceans. We already have a preferred partnership with many of the cruise brands out there. Our leadership's next destination is focusing on building a direct-to-consumer (B2C) brand in the APAC region.

The team (Captains of the voyage)

Crafted by a passionate team of cruise professionals with over 50 years of combined expertise developing the regional retail channel in Asia, our mission is to bring our deep understanding of travel to organize the cruise market in this region. We aim to make the magical act of vacation cruising into a more accessible, valuable, and convenient experience for a broader audience.

What's in it for you (apart from the adventure)

- As part of our launch team, you will have the unique opportunity to shape a brand from the ground up and influence the undisputed exciting future of cruise travel. You will be the deckhand bringing the world glued to social media to feel the adventure and sophisticated edge of cruises, through us.

- Join us on this voyage to bring innovation and structure to the Asia cruise market from India to Singapore to Tokyo in a dynamic startup setting.

What you'll be expected to do

- Develop and implement a comprehensive social media strategy that aligns with our marketing goals and brand positioning.

- Design, schedule, and publish high-quality, on-brand content across all major platforms (Instagram, Facebook, LinkedIn, Twitter, Threads, YouTube, Quora etc).

- Work towards achieving the growth goals of the brand by increased conversions.

- Stay up-to-date on industry trends, platform updates, and competitive landscape to ensure our brand remains innovative and relevant.

- Collaborate with the creative team to create engaging visuals, videos, and copy that resonate with our target audience.

- Develop and manage a content calendar to ensure timely, consistent posting aligned with brand priorities and campaigns.

- Actively engage with followers by responding to comments, messages, and mentions, building a positive community around the brand.

- Monitor and moderate user-generated content, addressing inquiries or concerns, to enhance the brand experience.

- Identify and manage relationships with influencers and brand advocates to amplify reach.

- Analyze social media metrics to measure campaign effectiveness, optimize performance, and refine strategies based on insights.

- Prepare detailed reports on KPIs and social media performance, focusing on successes, challenges, and recommendations for improvement to drive higher conversions.

- Use data- driven insights to experiment, enhance engagement, reach, and increase conversion rates.

- Develop and maintain a consistent brand voice and visual identity across all social media channels.

- Collaborate with other teams to align social media efforts with broader marketing campaigns and business goals.

We're looking for someone with

- 5-6 years of experience in social media management.

- Proven experience in creating and executing social media disruptive strategies.

- In-depth knowledge of best practices for platforms such as Facebook, Twitter, Instagram, LinkedIn etc.

- Proficiency in audience analysis, SEO, web traffic metrics, and crafting buyer personas.

- Excellent verbal and written communication skills to create engaging and visually appealing content.

- Understanding of graphic design principles.