RESPONSIBILITIES :

- Own & drive the entire lead generation & nurturing channel through email marketing and other channels.

- Actively engage in lead management and communication to qualify them and make them sales ready.

- Understanding product segments, audiences and offerings to build and integrate to various drip email marketing strategies.

- Actively research online to identify & build the target customer profile.

- Build & maintain the lead database on CRM(s) and update as per the most recent communication and lead stage.

- Maintaining lead reports to ensure complete visibility of activities, execution, and results.

- Tracking daily, weekly and monthly reachability and ensuring achievement of business targets.

- Working closely with the key stakeholders across teams to improve the email marketing processes and generate leads through it.

REQUISITE SKILLS :

- 5-6 yr experience with deep understanding about sales and marketing funnels.

- Proven track record of LinkedIn marketing and lead generation.

- Must have demonstrable skills with key email automation tools such as Hunter.io,LinkedIn Sales Navigator, Gmass, Mail-merge, and others.

- Excellent written and verbal communication skills.

- Must be good in MS office/Google Docs suite/Google Analytics for performance reporting, KPI measurement & more.

- Prior knowledge & experience with Fintech AND/OR payment gateways is an added plus.

- Analytical skills to assess and tackle lead responses.

- Attention to detail and ability to effectively multi-task in a deadline driven atmosphere.

- Self-driven & motivated to deliver results.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.