Senior Manager - HR at Insignia Communications
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Insignia Communications - Copywriter/Senior Copywriter (3-6 yrs)
Minimum 3 years to 6 years (Into healthcare advertising will be an added advantage)
Industry: Pharma Company or Healthcare Advertising Agency
Key responsibilities and accountabilities:
1. Interpreting account briefs;
2. Researching clients, their competitors and the target audience;
3. Producing original, clear and credible ideas/messages/scripts, and presenting these to clients and colleagues;
4. Monitoring campaign effectiveness;
5. Liaising with clients and colleagues, and meeting project teams to consider advertising requirements;
6. Updating and amending campaigns according to feedback;
7. Work closely with the visualizer to implement the overall look and feel of the outbound consumer communications materials.
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