Senior Manager - HR at InsideIIM
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InsideIIM - Digital & Performance Marketing Specialist (2-5 yrs)
ABOUT US : INSIDEIIM.COM| KAMPUS APP | ALTUNI.IN
- Our vision is to enhance India's human capital. We are a decade old education brand in India. We are a unique community of India's Top Talent. We help them learn, make better career decisions and find jobs. We serve over 3.5 Million students and working professionals every year. Our goal is to help young India become employable, increase their income and improve their social status.
- From cracking job interviews to admission interviews, from career journeys of top professionals to life stories of entrepreneurs, from learning concepts to getting perspectives about business and life - you will find it all on InsideIIM.com and its various social media handles.
- The Kampus App is a campus engagement app for companies to interact with top talent on campuses.
- AltUni.in is where you can sign up for live programs to become more employable and get 1 on 1 counselling from India's Top talent. If you- re someone with a zeal for learning and wish to be a part of a fast-paced community working towards changing the landscape of higher education, then we- re looking for you! Find out more about us from our LinkedIn Page
Role And Responsibilities :
- Creating and executing a strong digital and performance marketing strategy & execution plan
- Identify and implement innovative SEO strategies including intense keyword research that helps to optimize the content and results.
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with internal performance goals.
- Collaborate with internal teams to maximize users and optimize the user experience on the platform.
- Use multiple platforms for lead generation, customer acquisition, and brand awareness.
- Think and ideate digital design, content and copywriting in coordination with internal stakeholders.
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
Qualifications And Education Requirements :
- Min of 2 years of work exp working on Digital -Performance marketing
- Bachelor's degree or equivalent.
- Fluency in Microsoft Excel.
- Knowledge of HTML/CSS.
- Knowledge of ON-Page/OFF-Page/Technical SEO is a must.
- Knowledge of building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Experience working on SEO, SEM, Google Analytics, Facebook ads, and Google ads.
- You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
- Experience working on email marketing tools (Mailchimp preferred).
- Excellent written and spoken communication skills (English proficiency).
- Good communication, planning, organizational, and problem-solving/analytic skills.
- Ability to multitask, work in a fast-paced start-up environment, and get things done.
What You Will Learn :
- Remote working for the foreseeable future
- Become a part of an infectious and ambitious bunch of people who love rising up to challenges
- Ownership to lead from the front
- Steep learning and career growth curve
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