inroadz - Manager - B2C Marketing (5-7 yrs)
Marketing Manager India (full time)
inroadz is a B2B marketplace that connects European, American and Australian brands with Indian distributors, retailers and wholesalers. The platform provides E2E services in terms of retail network development, logistics, marketing, payments, support and data analytics. Currently we are focusing on the Baby care segment only.
We are seeking an entrepreneurial person to join a team of experienced professionals. The candidate should have experience and a passion for marketing and customer acquisition. Your profile alone should be attractive to investors, talent and users. You will be working with a team who is fast moving, fun and creative but more importantly extremely dedicated, focused and ambitious!
Responsibilities
- Focus on planning and driving an integrated marketing strategy by leveraging emerging technologies and sales channels to reach distributors and retailers Pan India
- Develop and implement a marketing & content strategy for our clients' products in the Indian market: Online, offline & by means of events
- Organize and host offline industry events
- Liaise with our clients' digital marketing departments to develop Indian-relevant marketing content and strategies
- Lead the production of all BTL creative content, the corporate website and other online and offline communication channels for the Indian market
- Develop and grow the digital medium for reaching to the B2B and B2C customers
- Completely own and drive following areas: SEM (Search, PLA, RLSA, DSA), SMM, Paid Social, PPC, Affiliate, SEO, Display-Programmatic and Reserve Buys, Retargeting, Mobile User Acquisition, Video Marketing, Content Marketing
- Engage with marketing or local advertising agencies to execute the marketing & content strategy
- Assure a Return on marketing investments, collect user feedback and data to improve our product, communication and strategy
- Develop and retain a team of committed people
- Develop and execute loyalty programs as per the company strategy
Desired Profile
- Minimum Master, MBA or comparable degree in Marketing or Business
- Experience with PR and Marketing agencies preferred.
- Minimum 5 Years of experience in B2C marketing
- Relevant industry experience in the e-Commerce sector and/or baby care sector
- Proven entrepreneurial mindset & strong communication skills
- Proven ability to liaise with 3rd parties such as agencies or clients
- English & Hindi fluent in written and speech, European language is a plus
- Work location: Noida
- Compensation: As per market standard
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