Director at Inocean Corals Private Limited
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Inocean Corals - Manager - Brand Management (1-3 yrs)
Brand Manager
- Analyzing brand positioning and consumer insights
- Helping shape and communicate vision and mission
- Translating brand elements into plans and go-to-market strategies
- Brand communication development ; portfolio planning ; planning and execution of digital marketing campaigns; preparing annual calendars;
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors- activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand's direction, choices and tactics
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