About the Role:

A Digital Marketing Executive/Asst Manager plays a specialized role as part of the Digital Marketing & Analytics team. Through digital and online techniques and analysis, the digital marketing executive pursues specific goals in lead generation, lead qualification, communication, brand building and conversion.

The executive should have strong analytical skills with marketing science and should possess strong social media presence and demand generation skills using a variety of technologies and platforms.

Responsibilities

- Development of a digital marketing strategy for Demand Generation and Brand awareness

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

- Execute PPC/paid campaigns to meet demand generation targets

- Strategize and execute On-page and Off-page SEO activities for desired rankings on SERP (Optional)

- Measuring and reporting on the performance of all digital marketing campaigns

- Create and execute social media strategy tailored to different platforms (LinkedIn, Facebook and Twitter)

- Manage and maintain the organisation's website(s)

- Collaborate with internal teams to create landing pages and optimize user experience

- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

- Fix any errors or bugs in online content

Skills :

- Hands on experience with paid promotions on social, SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

- Expert in using Google Analytics to understand user behaviour and web traffic

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Experience in setting up and optimizing Google AdWords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Expert Marketing Automation skills on Hubspot/Salesforce.

- Ability to create engaging Business workflow for the same.

- Intermediate to Expert CRM Administration Skills

Qualifications :

- 2-3 years of proven working experience in digital marketing, preferably for the US Geography

- BTech/BE/ Undergraduation is mandatory; MBA in marketing is preferred

- Candidates from B2B Technology companies or Tier I agencies (having worked with established B2B Brands) will be given preference

About us:

We are building the next generation of data driven products and platforms. Our AI driven products and platforms help large healthcare enterprises in US leverage their data sets for point-of-care data-driven decision making.

We are not going to lie, it is not going to be all rainbows and sunshine. But, when you fall, there will be people to support you, and when you succeed, people to cheer for you. It's going to be one crazy ride, and if you get time to catch a breath, you- ll be amazed just how far we- ve come, together. If you can handle the adrenaline, we would love to have you on-board.

Innovaccer is one the fastest growing healthcare focused Big Data startup in Silicon Valley. With it's Big Data platform 'Datashop' we are helping large healthcare organizations like Catholic Health Initiatives, Mercy, Trinity, Catalyst, Sonic etc. to adopt data driven healthcare operations.

Innovaccer is backed by some of the Valley's top enterprise venture funds such as Lightspeed and Westbridge Capital. Innovaccer has been mentioned by Gartner as one of the top 'emerging' companies in healthcare data integration and by HIMSS Healthcare IT news as one of the top 10 startups in healthcare IT. To read more, please visit our website: www.innovaccer.com

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