Your Role :

We are looking to hire the best of the best- a Associate, Content Marketing to join our team of innovators. You will work with leading experts in the industry, product marketing managers, and the design and digital team to collaborate on projects and design top-notch content to strengthen brand positioning.

A Day in the Life :

- Work as an architect of creative digital content including blogs, thought leadership content, industry reports, social posts, press releases, emails, brochures, SEO-optimized webpages, ebooks, and white papers for driving extensive marketing strategies

- Exercise acumen in primary and secondary research skills to create a knowledge base that comes in handy in enterprise decision-making for different market segments in healthcare

- Utilize a blend of strong soft and interpersonal skills to interact with industry experts and transform collective ideas into highly creative content

- Create content marketing campaigns and strategic content calendars to drive leads and subscribers

- Use SEO best practices to generate traffic to our site

- Interview customers, partners, product experts, and clients to build compelling customer success stories

- Work closely with subject matter experts, product/sales teams, senior business executives, and engineering teams to understand product USPs, key messaging/pitch, and create engaging content

- Effectively communicate with cross-functional teams to obtain information from the relevant stakeholders/appropriate sources and exercise judgment within defined - procedures and practices to create go-to-market strategies for product launches
What You Need :

- Persistence and diligence to go the extra mile

- Understanding the U.S. healthcare ecosystem is an advantage

- Should have at least 2+ years of experience in B2B content writing

- Flair for written and spoken English with an impeccable command of grammar

- Should be well-versed in the style of content used in product launches and media communications

- Proactive, decisive, independent thinker and should be good at industry research

- Solution-oriented approach with proven ability to produce technically accurate, high-quality results

- Desire and ability to learn new tools and technologies when needed and meet the release timelines

- Willing to learn about and understand innovative products, and the creativity that builds credibility with the audience

- Proven experience working under strict deadlines and the ability to work quickly and accurately in a fast-paced environment

- Must have the natural business acumen to qualify for an opportunity

- Should be able to define buyer personas and create tailored content

- A self-starter capable of making sense in unstructured situations

- A good researcher who likes to go into depth on concepts - one who can don a journalist's hat to probe clients and prospects

- Ability to work in a high-growth, startup environment

- Understanding Big Data, data analytics, cloud technology, and platforms such as Amazon Web Services (AWS), Azure, etc. will be an added advantage

- Post Graduate/Graduate degree from a top-tier university. A degree in journalism/mass communication is a strong plus

- Demonstrated academic brilliance

- Creative Writing

- Primary and Secondary Market Research

- Content Marketing

- Content Strategy

- Advanced SEO Understanding

- Experience with B2B SaaS content

- Understanding the US healthcare market is a bonus

- Research skills

- Grammar and Vocabulary

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