Who are we?

Innopark Group, the holding company of Openplay is a 15-year-old organization comprising highly successful tech companies with a key focus on gaming.

Cozy, the crown jewel of the organization was acquired for a multi-million-dollar deal in 2017 by the world's largest gaming organisation, GVC.

To know more about us, please log on to www.innopark.in

What we do:

- OpenPlay, a 100% subsidiary of Innopark, is the only Indian origin gaming company with over a decade of operating experience in the highly regulated and competitive European Gaming markets. Leveraging our knowledge and experience of the European gaming industry, we forayed into the Indian market in 2011. Our flagship brand of ClassicRummy, is based on the traditional 13 card rummy and is redefining gaming experience for the Indian audience while being fully compliant with the word and spirit of the native legal requirements. Over the years, we have transformed ClassicRummy into a brand that rivals its international peers in innovation and customer experience. OpenPlay is an Open Source Product Life Cycle Management company for Online Gaming.

- Our most recent venture KhelYaar is a premium Fantasy Gaming portal. We also own and operate a sister brand AsliRummy.

- Openplay provides the perfect atmosphere for creativity and development. The flexible reporting hours and casual dressing only adds to the fun. We believe that the best ideas are born, when work and fun go together. If you are self-motivated, innovative and believe in taking the road less travelled, you might become one of our proud working partners and a stakeholder in the company's growth.

Selected candidates will have opportunities to move laterally within portfolio companies.

To know more about us, please log on to https://www.openplaytech.com/

Position: CRM Strategist

Experience: 3 - 5 years

Your Responsibilities:

- Develop a CRM plan across channels such as Digital, SMS, Push, Email for the outreach to current customer base

- Drive upsell, engagement, conversion and retention activities through digital mediums and tools

- Identification of current market trends in gaming, user behaviour, best practices and growth hacks

- Work closely with business heads to define the CRM plan, Marketing heads to define metrics; measure open rate, CTR, cost per acquisition, conversion, track, analyse and regularly report on the effectiveness of overall campaign performance.

- Work with the product teams to suggest new additions and improvements to the product and to develop custom marketing dashboard to do automation for existing reports

- Analyse Email, Push and SMS campaign performance and create visualizations to present data and propose optimizations

- Develop and maintain long-term data strategy and work in tandem with stakeholders to optimize strategies in improving performance.

- Work closely with the Planning team/ Designers on creatives and messaging and to incorporate personalisation on campaigns.

- Experience in marketing communications, budgeting, campaigns support, reporting, building relationships, sharing new ideas, and working in teams

Your Qualities:

- Should be strong at CRM tools with min of 3 years- experience

- Experience with CRM management platforms like WordPress and AEM

- Should be flexible and able to work with cross functional teams

- Exceptionally strong communication skills across all levels

- Self-driven and proactive team member

- Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates

- Technology is being redesigned and requires the candidate to cope with a fast learning environment and good attitude towards handling changes. Curiosity and thirst for quality are must.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.