23/08
Biraj N Patnaik
Head -TA & HRBP at Innominds Software Private Limited
Head -TA & HRBP at Innominds Software Private Limited
Views:429 Applications:113 Rec. Actions:Recruiter Actions:77
Innominds - Director - Marketing - IIM/MDI/ISB (10-13 yrs)
Please send the resume ONLY if you are playing a leadership role in an IT Product/Services software company
Designation: Marketing Director
Role Brief :
Working with internal delivery leads to devise go to market strategies, plan, and execute them with a team of passionate individuals craving to make an impact and garner mindshare at the Market place, for Innominds product/service offerings
Responsibilities not limited to :
- Creating a go-to-market strategy and execution of strategy Experience spearheading the entire portfolio of Digital Marketing for Demand generation & Client engagement on social channels and analytics
- Proven track record in leading 360-degree Marketing functions spanning Branding, Lead generation, Product positioning, Product Marketing, Account-Based Marketing, Market Research, Analyst & Partner relations related Testing Services Experience
- Experience in implementing creative methods of visitor engagement leveraging content from including hosting webinars for a global audience
- Experience with marketing automation tools for digital lead nurturing and Email Marketing Experience on Content generation with lead generation in mind - product material & marketing collaterals including website copy, microsites, landing pages, whitepapers, case studies and Expertise in Landing page optimization.
- Handling Advisory and Analyst relations related to testing vendors and, handling Media & PR Relations and overseeing the PR content
- Ability to support Account-Based Marketing including Buyer Persona & Customer
- Profile Mapping in pursuit of larger deals Conducting Software Testing meetups & thought leadership
- Responsible for identifying & applying for speaker slots in top conferences, coordinating with event organizers, backend event sponsorship planning. Responsible for maximizing Event marketing ROI.
Desired Skills and Experience :
- B. Tech with MBA from a premier institute
- 10-18 years of overall experience with the last 5 years in a leadership role leading Marketing function in an IT Product/Services company
- Self-driven with exceptional Marketing & Branding acumen
- Should come with know-how on the latest technology insights and should be able to evangelize futuristic technology landscape
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
