HR Intern at Innobuzz Learning Solutions
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Innobuzz - Specialist - Paid Marketing (2-3 yrs)
Paid Marketing Specialist
Paid Marketing Manager duties and responsibilities :
- Lead and support the implementation of our paid marketing strategies
- Examine correlations between prospecting activities, revenue, and budget
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports
- Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
- Coordinate, supervise and inspire members of our paid marketing team
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
- Monitor market intelligence and keep track of competitor movement and market situation
Paid Marketing Manager requirements and qualifications :
- Previous working experience as a Marketing Manager for [X] year(s)
- A proven track record of successful marketing campaigns
- In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
- Hands-on experience in handling marketing budgets and forecasting/reporting results
- Outstanding communication, presentation and leadership skills
- Excellent organizational and time management skills
- Strategic thinker with great analytical skills
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