Inkle - Digital Marketing Specialist (2-4 yrs)
About us :
- Inkle is an all-in-one SaaS stack for founders to access affordable, quality, US-licensed Certified Public Accountant services. We are on a mission to make accounting, tax and compliance easy, scalable, affordable and on-demand for global companies using software.
- We are a team of passionate and creative individuals who believe in the power of technology to simplify complex processes. We foster a dynamic, fast-paced and collaborative environment where everyone has a voice and the opportunity to make an impact. We are committed to diversity, inclusion and work-life balance.
Responsibilities :
- Manage and create content for our website such as blogs, case studies
- SEO-friendly content to increase reach & tracking for conversion
- Planning content calendar
- Social media strategy
- Lead generation and tracking
- Manage events & create visibility
- Design digital media campaigns aligned with business goals
- Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
- Manage end-to-end digital projects
- Establish our web presence to boost brand awareness
- Maintain a strong online company voice through social media
- Liaise with Marketing, Sales and Product development teams to ensure brand consistency
- Suggest and implement direct marketing methods to increase profitability
- Monitor ROI and KPIs
- Stay up-to-date with digital media developments
Skills and Requirements :
- English speaking & writing
- Communication
- Worked on Twitter, LinkedIn strategy
- Worked in Fintech or business space
- B2B SaaS is a plus
- Knowledge of SEO techniques
- Knowledge of tracking softwares for analytics
- 2+ years
- Proven work experience as a Digital media specialist or Digital marketing manager
- Familiarity with web design and content management systems
- Excellent analytical and project management skills
- An ability to multitask and perform under tight deadlines
- Strong verbal and written communication skills
- Additional qualification in web design or animation is a plus
Benefits :
- At Inkle, we believe in investing in our employees and offer a comprehensive benefits package to support their physical, financial, and emotional well-being. Our benefits include:
- Health insurance/Medical coverage
- Highly competitive salaries and ESOP scheme
- Relocation support and reimbursements
- Paid time off/Vacation time and holidays
- Professional growth and development opportunities
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