Inkle - Content Marketing Specialist (1-3 yrs)
- Responsibilities:-
- Collaborating with design, marketing and founder's team in ideation and creation of high-quality content.
- Design content marketing strategies and effectively find ways to target the desired audience and customer goals.
- Edit, proofread and manage content on all channels
- Optimise content considering SEO and Google Analytics and analyse web traffic metrics.
- Acting as content steward, ensuring that marketing messages displayed on websites, apps, and other digital properties accurately reflect user needs and align with key campaigns
- Upto date with the current content trends, consumer preferences and advancements in technology
- Skills and Requirements :
- Bachelor's degree in literature, journalism, marketing, communications, or similar.
- 2+ years of experience in content marketing, editorial roles or related.
- Excellent copywriting and communication skills.
- Hands-on experience with social media platforms
- Strong knowledge of content practices such as SEO, PPC, etc.
- Understanding web publishing requirements.
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