Senior Social Media and Content Marketing Manager |Night Shift only

- Infostride is one of the fastest growing technology professional services companies, transforming clients- business, operating and technology models for the digital era. Put simply, we help clients digitizing their products, services and customer experiences; automating their business processes; and modernizing their technology infrastructures done at scale & speed.

- With headquarters in the U.S. and a rapidly-expanding footprint that extends from India and to Europe, North America, South America, and the Middle East, we work around the globe- securely, quickly- while collaborating locally with clients, in person and in their local languages.

About the Role : 

- Infostride is looking for an enthusiastic, passionate storyteller to help us amplify our brand and drive online visibility through social media, including Facebook, LinkedIn, Twitter Instagram, our blog, and influencer marketing efforts. This role will be instrumental in further developing and enhancing the company's social media ecosystem to leverage best practices and evolve our social media channels, with the goal of having an integrated approach across all channels.

- This person will understand how to tailor content for specific channels, audiences and services, including: current customers, prospective customers, influencers, brand ambassadors, private and public sectors, digital transformation services/solutions for SMB and Enterprise segment.

What You'll Do :

- Own overall strategy for Infostride existing and new social platforms & website.

- Manage the content/editorial calendar for existing platforms and determine strategies for new platforms dependent on audience segmentation

- Collaborate with stakeholders across the company to tease out unique stories and content about our products, company, customers and industry

- Establish repeatable methodologies and mechanisms that enable fast and responsive content development and distribution.

- Monitor analytics, audience sentiment and social listening for insights into our brand, and translate learnings into actionable insights; own weekly and monthly report metrics; make real-time and long-term recommendations for improvement.

- Lead the development and implementation of a wide range of content types: video, animation, still imagery, audio, blog/editorial, and other content that best utilizes relevant social media and digital platforms.

- Oversee and increase blog post creation to attract site visitors and improve SEO.

- Develop and execute customer acquisition strategies for Paid Social, Paid Search, Display, and YouTube

- Ensure all content maintains a high-level of quality, features a consistent tone and style, and supports and reinforces key messaging across all social platforms

- Create platform-specific strategies based on brand campaigns, new services/vertical launches, and initiatives

- Keep up on industry trends and news so that we are at the forefront of our space and can continue to educate ourselves and our customers

Skills & Experience Needed :

- BS/BA with 8+ years experience managing social media, content strategy and leading a team

- Preferred background in public relations, journalism or marketing

- A natural storyteller who is passionate about social media and content, and has a portfolio of work to back it up

- A creative, go-getter that can push us to new levels of thinking about our stories but also be able to execute new processes and fine-tune as needed

- Proven track record of creating, managing and building a strong social media and content program

- Specialist in developing social marketing strategies that are native to each channel and that can deliver tangible results

- Deep understanding of how B2B brands should use social to show up authentically; experience in the B2B, Technology Services company preferred

- Team oriented; willing to occasionally step-in and take on responsibilities outside of immediate scope when needed

- Highly organized, time-efficient, with a strong ability to manage multiple deadlines and multi-task across campaigns/channels.

- Extreme attention to detail with relentlessly high standards.

- Comprehensive visual and written communications skills, along with exceptional interpersonal skills.

- Comfortability presenting to senior management.

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