Infometry Inc - Executive - Digital Marketing (1-3 yrs)
- Past Experience in Software marketing
- Social Media marketing, Lead Generation
- Google Adwords
- Content writing
- Comfortable in MS Office and Systems
- Good communication skills
- Willing to work at night(EST Time Zone)
Roles and Responsibilities:
1. Work on Facebook, LinkedIn, Twitter and similar platform: Identify potential target on various social / digital media platform, develop strategies, implement and execute plan to achieve required results (reach, members, connections, followers etc.), run paid campaigns on social media, ability to advise on social media technologies and data-driven insights, Drive to promote innovation in the social space and to sell ideas.
2. Content development : Develop info-graphics, audio-visual content require to post on various social / digital marketing platform, review existing content and modify to suit the requirement, sub-editing/proof reading skills and ability to work to a style and brand guide
3. Website : Work on keywords, SEO, SEM for getting website traffic through organic and inorganic way, increase repeat visitors on website engagement, regularly post blogs on the website, handle website related SEO part independently
- Expert with Google Analytics, and should have the working knowledge of Google Tag manager and other 3rd party implementation, Ad-Fraud management tools.
- Understand well the On-Page and Off-Page SEO and compliment Digital Acquisition accordingly
- Understand be able to implement Email Marketing, Content Marketing Social Media Marketing
4. Email campaigning : Bulk mailing with SMTP server, Develop content for email campaigning, run email campaigning successfully, drive traffic on website through email campaigning
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