HR Recruiter at Striver HR Consulting
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Influencer Content Manager - Content & Communication - eCommerce (4-9 yrs)
Role and Responsibilities :
- Lead, oversee and assist in the closing of business deals between HealthKart (such as brands, agencies and production studios) and influencers
- Build and maintain a great working relationship with Influencers - paid as well as barter
- Identify the right set of established and upcoming influencers across brands (TrueBasics, HK Vitals & bGREEN) to grow the portfolio
- Device and execute end-to-end Influencer marketing strategy for the brand
- Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media
- Work on a business model to work with the influencers to optimize the results through the association on a long term basis
Skills and Experience :
- Bachelor's/PG in marketing
- Should have worked with a mix set of influencers - category A+, A, B, micro
- Knowledge of short form video platforms such as YouTube, Instagram
- understand nuances of working with influencers on these platforms
- Should have experience of 5-7 years with a minimum of 2 years in Influencer marketing & management
- Great negotiation skills to ensure maximum ROI for the budgets
- Excellent communication & negotiation skills with a sales driven mindset
- Great time management as you will need to coordinate multiple projects at a time
- Great at building relationships and project management skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
