About Us :

- At InfiVR we are solving core issues using Virtual Reality and Augmented Reality. Through Infi AR/VR platform and solutions we improve our client's productivity, effectiveness, accuracy and safety for their employees and customers.

- We focus on sectors like manufacturing, aviation, automobile, pharmaceuticals, clean energy, aerospace, healthcare, and other core industries; and provide solutions for product sales & marketing, product design, product support & maintenance and simulated training, safety training for employees using Virtual Reality and Augmented Reality

- Our vision is simple we want to empower future workforce with Virtual and Augmented Reality by providing them tools which make them more intelligent, efficient and effective.

About the Role

As Lead Generation Executive / Specialist you will plan and execute marketing campaigns to bring onboard named accounts. This individual will work closely with other business, marketing functions and the sales team to make this happen.

What will you do?

- Drive and execute account specific marketing planning aligned with the overall strategies

- Drive and execute engagement with the target audience within both the accounts and industry and develop an execution strategy to increase awareness, branding and consideration for all the products and services.

- Occasionally run highly personalised campaigns

- Design nurture email campaigns for all the intent leads. Create a well structured lead nurturing journey from an outbound marketing point of view

- Build a trackable and actionable lead nurturing journey with the use of various tools.

- Providing intent actionable insights for Sales Enablement initiatives such as fact sheets, case studies, personas, and competitor analysis

- Collaborate with Marketing, Sales and creative teams to deliver collateral, web content, emails, event messaging, strategic communications and other assets that drive customer engagement; Partner with external agencies as appropriate.

What we look for?

- Preferably Experience of demand generation/product marketing experience with proven account-based marketing specific knowledge and skills

- Strong writing and editing skills

- Experience developing, executing, and measuring lead gen and nurture programs for B2B audience

- Extremely passionate and result oriented with never give up attitude.

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