CEO at Infisuite Technologies
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Infisuite - Digital Marketing Specialist (5-9 yrs)
Responsibilities :
- Plan and execute all digital marketing, including SEO, SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns and assess against goals. ROI and KPIs.
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create and optimize best user experience
- Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with internal teams and partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements :
- Bachelor's degree in marketing, communications, advertising, journalism, or related field.
- Proven working experience of 5-9 years in digital marketing, preferably from a media-house or publication. not mandatory, but preferred
- Demonstrable experience leading and managing SEO-SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A -B and multivariate experiments
- Solid knowledge of website analytics tools e.g., Google Analytics, NetInsight, Omniture, WebTrends.
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
