Infilect builds state-of-the-art cloud and AI applications for the worldwide retail industry. We are driven by the promise of the technology to save time, save cost, save energy, and improve user experience for businesses and consumers all over the world.

We are looking for candidates who are passionate about content writing and marketing with at least 3- 4 years of experience as a Sr. B2B Content Writer (preferably with experience in B2B tech startups) in the industry.

Responsibilities :

A) Content Planning and Development :

1. Run industry & SEO analysis to identify high performing relevant keywords and develop creative ideas for content creation and distribution

2. Ideate., develop and streamline high-quality content through Thought leadership articles, blogs, explainer videos, infographics, industry reports, client case studies, newsletters, and more

3. Support the marketing team in building product decks, product briefs, case studies, etc.

4. Assist in video scripting and storytelling

5. Define metrics and track the impact of your content and ensure it is aligned with our marketing goals

B) Social Media Marketing :

1. Be the gatekeeper of all our social media channels and improve engagement and overall web traffic

2. Develop and follow a well thought out editorial calendar and find new arenas to repurpose existing content and re-distribute to boost content discoverability in creative ways

3. Align and maintain social media activity as per marketing and branding objectives and assist marketing teams in running campaigns to generate leads or create awareness

4. Bring new ideas to the table on how to improve company branding through PR

C) Website SEO :

1. Identify high intent industry keywords and plan on developing relevant search engine friendly content on a regular basis

2. Create high-quality backlinks to our website by identifying relevant and high DA sites. Devise a strategy on how to gather backlinks to improve company website ranking and web traffic

Skills Required :

1. Experience of 3 to 4 years in content writing and copywriting from a B2B SaaS company

2. Excellent in writing, proofreading, and editing

3. Creative, original, and ability to conduct high-quality research capabilities

4. Have a genuine interest in AI, SaaS, and business trends

5. Ability to plan their work well and execute diligently as per deadlines

6. Good communication skills and excitement to work for high growth, high scale start-up environment

7. Sincere, affable, and hardworking individual who can collaborate with other teams in the organization

8. Basic knowledge in Search engine optimization, online marketing, social media marketing preferred

9. Knowledge in using tools like Canva or other DIY design tools

Job Perks :

1. Work with an experienced global marketing director and team

2. Lively and highly collaborative environment

3. Tremendous growth opportunities and exploratory marketing

4. We have a great and open culture where you can have immense learning, get exposed to product development and customer growth, and get high rewards over time. We warmly welcome candidates who have the right attitude and the right skill sets to join our core team.

What we offer :

1. Work with the founders to build and grow a startup

2. Opportunity to become the engine behind our growth marketing efforts, responsible for designing and building the infrastructure of all lead generation campaigns

3. Fast-paced environment with strong cross-team collaboration

4. Industry-grade compensation and ESOPs

Cultural Expectations :

1. Understanding of long-term rewards vs short-term risks

2. Flexibility and agility to work with a startup and be part of its growth

3. - People-first- mindset that can fit with our open, respectful, and humble culture

4. Strong eye to attention to details, execution, and complete - Awesome deliveries-

Other details :

1. This is a full-time position based out of Bangalore, India.

2. Joining can be remote and once the COVID situations improve, one is expected to work out of office in Hybrid mode, i.e., for about 2-3 days from office in a week.

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