About the Role :

- As a Digital Marketing Manager for digital products, you will be responsible to strategize and implement the digital marketing strategy for managing and growing the digital portfolio (e.g., digital liabilities - SA/ CA/ FD and digital assets - PL/CC/BL). An important part of the Digital Banking team, this individual will be responsible for developing strong and innovative digital marketing strategies using SEO, marketing campaigns across auction & publisher platforms and other techniques to drive traffic to bank's webpages and generate interest in products and services. As a part of this role, you will shape the "Digital Business" build and "Digital Transformation" agenda to increase the number of users/ customers across the digital products by co-ordinating with cross-functional teams e.g. marketing, campaigns, products, etc.

Job Responsibilities :

- Drive Customer Acquisition

- Develop and deliver digital online marketing strategy, working along with digital partners, social media, aggregators for campaigns to meet the business objectives of increasing traffic and driving conversions

- Plan and implement SEO initiatives along with continue monitoring of impact

- Content creation on non IndusInd platforms - blogs, forums, graphics & videos

- Content enrichment on IndusInd platforms - website, respective acquisition portals

- Execute media campaigns that are aligned with business objectives across different channels o Google - SEM, Discovery specifically targeting different audiences o Facebook / Instagram

- Remarketing, Look-alike, fresh campaigns

- Portfolio and performance management

- Forecast marketing campaign growth and ROI for marketing campaigns; review performance of various marketing partners involved

- Use Google Analytics, Google AdWords and other relevant sites to analyse the performance on response rates, traffic and pickup

Proactively take corrective action basis data trends

- Ensure the Top Management is updated on the key performance metrics on a pre-defined cadence and participate in top management steering committees on digital banking

- Drive Customer Value :

- Understand the customer journey mapping and plan digital marketing strategies aligned to the journey for driving acquisition and customer experience across digital products

- Shape the operating model:

- Prioritize initiatives/campaigns to deliver maximum impact

- Emden the digital knowhow and new age practices within the bank's ecosystem for innovative strategies and digital mind-set

- Lead the digital marketing garage (with marketing, campaigns, portfolio/user growth and tech solutions team) to drive weekly problem solving and alignment on key priorities

- Work closely with creative and media agency along with key internal stakeholders for driving the identified initiatives

- Innovations, Market Scan and Industry Recognition :

- Innovate and present new marketing platforms and strategies

- Continuously track digital marketing innovations in Banking and Non-Banking (relevant) space and work out suitable strategies to roll out digital campaigns/partnerships/ features for the Bank

- Ownership of improving Industry Recognition of Bank's digital marketing initiatives via Awards, Articles, Banking Events Participation, Seminars, etc

Work Experience :

- 2-5 years of experience in Digital marketing, Social media and content marketing, SEO, digital campaigns

- Experience of managing digital marketing for a Bank/NBFC/Fintech will be a bonus

- Certifications in Digital Marketing, Google Analytics, and Social media marketing will also be an added advantage

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