HR Executive at Publicis iStrat
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Indigo iStrat - Team Lead - Search Engine Optimization (6-9 yrs)
Job Description :
- On page, Off-page SEO activities.
- Conceive, develop, launch, measure and report on all activities.
Optimization techniques used - On-Page and Off - Page optimization, Evaluating Website performance and User behaviour with the help of Google Webmaster and Google Analytics
Broad multi-disciplinary SEO base :
- Understanding of Keyword planner and Keyword Research tools
- Understanding of Google algorithm and its update
- Use Social to build up SEO
- Implementing SEO Techniques on major search engines including Google, Yahoo!, Bing, Facebook
- Reviewing and optimizing SEO Website, including thorough analysis of keyword lists, ecommerce websites, Brand Websites and other portals.
- Building regular dashboard reports to share website performance with clients
- Monitor competition and introduce new ideas for improving performance
- Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
- Create the necessary technical architecture
- Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)
- Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
- Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic
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