HR Executive at Publicis iStrat
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Indigo iStrat - Online Media Planner/Online Media Manager - (5-8 yrs)
Major Responsibilities:
Develops objectives, strategies, plans and presentations for display and mobile medium
Maintains media plans including changes, budgeting, execution, reporting and optimization.
Experience in planning ROI driven media plans
Ensures account and creative team is apprised of changes to the placements by producing the Creative and Specs Worksheet
Stays appraised of industry standards, new media programs/opportunities and can advise on new ways to reach targets
Develops and fosters strong relationships with media partners, vendors
Evaluates media opportunities and presents media plans and POVs clearly
Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve media performance
Performs other duties and projects as assigned
Ensure that local concerns and needs are communicated and relevant solutions and action plans developed.
Recommend new-age digital planning platforms like 'Audience planning' and 'Programmatic media buying' (preferable)
Maintain up-to-date knowledge of media and market trends and opportunities and apply them to the clients business.
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