Indifi Technologies - Manager - Digital Marketing/Search Engine Optimization (2-4 yrs)
Responsibilities :
1. Manage Keywords Ranking and Improve Search Ranking for those Keywords.
2. Advance Knowledge of SEO
3. ON Page & Off Page Optimization
4. New user acquisitions through paid media marketing and Organic
5. Maximize ROI in paid campaigns
6. Manage Google and Facebook paid campaign
7. Responsible for bids & Budget optimization, campaign management and maintains daily/ weekly/monthly
reports in excel
8. Keyword research and ad copy development by using media tools. Proactively seek out new opportunities and make recommendations to campaigns through new ad groups, ad copy testing, landing page optimizations, and keyword expansion
9. ROI on Ad spend. Test new platforms, features and optimization methods
10. Use web analytics tool (Google Analytics) to identify marketing opportunities. Monitoring, Tracking and optimizing campaigns to ensure business deliveries.
11. Co-ordinate with Sales team to drive conversions
Required skills :
1. 2-4 years of experience in Digital Marketing or growth marketing
2. Excellent analytical and problem-solving skills and have experience in Google Analytics
3. Should be able to take initiatives and drive things independently
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