Co Founder at Indiasportshub Media & Management
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IndiaSportsHub - Ad Tech & Digital Advertising Specialist (2-5 yrs)
IndiaSportsHub is a leading sports media and tech startup revolutionizing the way India engages with sports beyond cricket. Through our app, we provide live scorecards, updates, and news for 25-30 emerging sports in India, focusing on Olympic sports.
We are now seeking a highly motivated and skilled Ad-Tech Manager to spearhead the advertising and monetization strategies for our sports media app.
Key Responsibilities
1) Ad Management and Strategy:
- Plan and manage the end-to-end lifecycle of ads on the app, including programmatic, sponsored, direct campaigns and native ads.
- Optimize ad placement to enhance user experience while maximizing revenue.
2) Programmatic Advertising:
- Set up and manage integrations with Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs).
- Monitor and optimize Real-Time Bidding (RTB) campaigns.
3) Ad Operations:
- Implement and manage ad servers, ensuring seamless delivery of ad inventory.
- Ensure all technical aspects of ad serving (e.g., tags, tracking pixels, reporting) function correctly.
4) Traffic and Performance Management:
- Monitor ad traffic and ensure optimal fill rates and eCPMs.
- Track ad performance metrics, providing actionable insights for campaign improvement.
5) Collaboration and Coordination:
- Work closely with content, marketing, and tech teams to align ad placements with user experience and business goals.
- Liaise with advertisers and agencies to execute sponsorship and branded content deals.
6) Compliance and Reporting:
- Ensure compliance with advertising policies and app store guidelines.
- Generate periodic reports to stakeholders on ad revenue, performance, and trends.
Required Skills and Qualifications:
Technical Expertise:
- Hands-on experience with SSPs, DSPs, and ad servers like Google Ad Manager.
- Knowledge of programmatic ad tools, RTB protocols, and ad exchange integrations.
- Understanding of analytics tools to track and optimize ad performance.
- Soft Skills: Strong organizational, analytical, and communication skills.
Bonus Skills:
- Experience in sports media or apps targeting Indian audiences.
- Knowledge of user behavior in sports apps.
What We Offer:
- A chance to work with one of India's first sports media startups focusing on Olympic sports.
- Collaborative and dynamic work environment.
- Opportunity to shape the ad-tech landscape of a growing sports app.
- Competitive compensation package with performance-based incentives.
