About the Company:

IndiaLends is a financial technology start-up based in Delhi-NCR. The company was founded by former UK's Capital One banker Gaurav Chopra who has more than 15 years of domain expertise in driving innovation in digital finance, credit analytics and mobile payments in the Indian and global markets. We aim to make financial products affordable and easily accessible to the person when needs financial assistance at the most. Our team is equipped with experienced and qualified finance professionals associated from the top-notch institutions such as IIT, LBS, IIM, Stephen's, LSE, and various global banks.

Designation: Senior Content Writer

Experience: 3 - 5 Years

About The Role:

We are looking for a Content Writer to join our editorial team and enrich our websites and Apps with new blog posts, guides and marketing copy. Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you're familiar with producing online content and have an eye for detail, we'd like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.

- Ultimately, you'll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness

Key Responsibilities:

- Research industry-related topics (combining online sources, interviews and studies)

- Write clear marketing copy to promote our products/services on social media and other digital platforms

- Prepare well-structured drafts using Content Management Systems

- Proofread and edit blog posts before publication

- Prepare and manage content calendar

- Coordinate with marketing and design teams to illustrate articles and social media posts

- Conduct simple keyword research and use SEO guidelines to increase web traffic

- Work with social media team to create and promote content on social media

- Identify customers' needs and gaps in our content and recommend new topics

- Ensure all-around consistency (style, fonts, images and tone)

- Update website and app content as needed

Key Skills:

- Proven work experience of 3-5 years as a Content Writer, Copywriter oR similar role

- Portfolio of published articles

- Experience doing research using multiple sources

- Familiarity with web publications

- Excellent writing and editing skills in English

- Hands-on experience with Content Management Systems (e.g. WordPress/Hubspot)

- Ability to meet deadlines

- BSc in English, Journalism or related field

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