Indegene - Senior Associate - Marketing (2-6 yrs)
Senior Associate - Marketing (Analyst Relation and Influencer Marketing)
- To develop both marketing and communications activity and work to the strategy reflecting the department priorities independently.
- Works within the vertical and across functions to ensure deliveries happen through defined processes - from initiation to completion
- Work with the management team to prepare a core brand message, marketing strategy and apply these into aspects of media.
- Assist on managing and generating all technical product information to be applied to all aspects of marketing.
- Assist art team in story-boarding and concepts layouts for core media items (Brochure, ads and websites blogs, forums and channels)
- Assist in market research to support and define brand and marketing strategy.
- To take responsibility for the management of certain events, including organization, promotion and evaluation.
- You will maintain and update journalistic contacts, write and issue press releases together with monitoring press coverage and maintaining information systems
- On a day-to-day basis, to brief & manage the activities of design agencies on key campaigns as appropriate, ensuring the most creative and effective communication.
- Participate in training programs and training individuals in the team
- Compliance to quality, confidentiality and security:
1. Adhere and follow quality systems, processes and policies
2. Comply to training and specifications
Desired Skills :
- Experience in Healthcare
- Educational Qualification: BE+ MBA from top B Schools
- 2 - 5 years of experience in Analyst Relations, Influencer Marketing and Campaign Management.
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