Incosys - Digital Marketing Professional (3-4 yrs)
Digital Marketing
Responsibilities :
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organization website(s)
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter etc
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Work on printed material to supplement online products
Qualifications / technical skills :
- Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
- Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
- Video editing skills: Website and social media content will not just be text but frequently visual as well
- Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills
- Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
- Solid understanding of HTML, CSS, and JavaScript is required.
Good to have additional skills:
- Arrange webinars and webcasts
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Other qualifications:
- Bachelor's degree in Marketing or relevant field
- 3-4 years of experience in a digital marketing or advertising position
- In-depth knowledge of various social media platforms, best practices, and website analytics
- Highly creative with excellent analytical abilities
- Outstanding communication and interpersonal skills
Send in your CV with below details:
1) CTC
2) Expected CTC
3) Notice Periood
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